How do you survive days when the sun peeks f rom the horizon for a few hours, before dropping back towards the more blessed countries in the south? What do you do when it is freezing cold and completely dark outside, and you feel that you can’t get out of the bed to face the harsh reality? The answer: You drink coffee. While the annual world average of coffee consumption i s 1.3 kg per person, the average Finnish person likes to indulge plenty of cups per day to consume 12 kg of coffee per year. The harsh winter is not so harsh when you are constantly high on caffeine.