In Fine Form

Malaysia Tatler Homes - - STYLE INTERVIEWS -

In con­junc­tion with the open­ing of Flex­form’s very first flag­ship store in Kuala Lumpur, we talk to owner Pi­etro Gal­im­berti whose pas­sion and ideas have gar­nered the brand many fans the world over

It all started from the place where we are based – Meda, a city close to Milan. It is im­por­tant to men­tion that Meda is world fa­mous for its fur­ni­ture tra­di­tion. In Meda, fur­ni­ture making is not busi­ness, but a life mis­sion. Of course, it takes time to cul­ti­vate the rel­e­vant knowl­edge and skills. Still, it is safe to say that fur­ni­ture making is in our DNA as it comes very nat­u­rally to us. It has to be our strong iden­tity. Flex­form has a style that its fans can recog­nise at first glance. Be it our de­sign or the way we com­mu­ni­cate, even the lay­out of our show­rooms, in­clud­ing that of the new flag­ship store in Kuala Lumpur, con­sis­tently re­flects our phi­los­o­phy. Ver­sa­til­ity is a big part of it as our pieces can be used in any con­text. In terms of de­sign, it is both sim­ple and so­phis­ti­cated at the same time. To sum it all up, Flex­form prod­ucts are des­tined for a long-last­ing life. A good word to de­scribe it is prob­a­bly ‘time­less’. It is im­por­tant to note that Flex­form does not fol­low fash­ion. The Flex­form fur­ni­ture ‘lives’ and is meant to play a part in its own­ers’ lives. This is the way of liv­ing we would like to pro­pose to our fans. We pre­fer to see our­selves as a life­style brand rather than a fur­ni­ture maker. They are more than cus­tomers. Ed­u­cated and pas­sion­ate about de­sign, this is a group of peo­ple who are seek­ing some­thing spe­cial that can please their needs. It is a con­cept, a dream, a phi­los­o­phy, a life­style that they wish to own. Over the gen­er­a­tions, we have had fans who keep com­ing back to us. You can­not imag­ine how proud and de­lighted we are about it! It shows their com­plete trust in Flex­form. Now, that is a 40-year-old story. Back when he was a stu­dent study­ing ar­chi­tec­ture, An­to­nio came to us to learn more about the man­u­fac­tur­ing process. He be­came my ap­pren­tice and the rest, as they say, is history. An­to­nio comes from Meda too and shares what we call the fur­ni­ture-making DNA. We dream the same way and we speak the same lan­guage. It is easy to work with him. He and I, we share a very spe­cial re­la­tion­ship. One of them is the A.B.C.D arm­chair by An­to­nio, which has been in­tro­duced dur­ing the 2014 edi­tion of Il Salone del Mo­bile. Mov­ing on from the iconic A.B.C. arm­chair re­leased in 1996, this new version is a con­tin­u­a­tion of our jour­ney to­gether. Other lat­est prod­ucts that can be found in the Kuala Lumpur flag­ship store in­clude the Wing sofa and Pi­uma cab­i­net.

Flex­form has col­lab­o­rated with quite a few de­sign­ers, in­clud­ing An­to­nio Cit­te­rio. How did your col­lab­o­ra­tion with An­to­nio come about? Could you in­tro­duce some of the lat­est prod­ucts from Flex­form that our read­ers should keep an eye on? For more in­for­ma­tion on Flex­form, visit flex­

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