Paint It Trendy

Malaysia Tatler Homes - - STYLE - For more info on Du­lux Am­bi­ence, visit du­

Trend­set­ters in their own right, fash­ion de­signer Khoon Hooi and colour ex­pert Ak­zono­bel Du­lux come to­gether to show­case the sig­nif­i­cance of colour as they re­paint his show­room in Starhill Gallery us­ing the new spe­cial ef­fect paint Du­lux Ambiance

Could you share with us the new colours that you have cho­sen for your new show­room? Why these colours?

I chose grey be­cause I find the colour so­phis­ti­cated and time­less. The one mis­con­cep­tion I of­ten hear about grey is that it is dull. From the psy­cho­log­i­cal perspective, grey is the colour of com­pro­mise be­cause it is nei­ther black nor white but rather the tran­si­tion be­tween two non­colours. Be­ing both mo­tion­less and emo­tion­less, grey is solid and sta­ble, thus cre­at­ing a sense of calm and com­po­sure, a re­lief from the chaotic world. In the world of fash­ion, grey is con­sid­ered the colour of in­tel­lect, knowl­edge and wis­dom. Choos­ing grey for the show­room was no doubt a con­scious de­ci­sion. I wanted peo­ple to walk into this space and feel at ease.

How has the new paint helped with the en­tire look and feel of the show­room as well as the col­lec­tions on dis­play?

As men­tioned, we picked grey for our fea­ture wall – paired with a mar­ble ef­fect, it brings out a cool­ing am­bi­ence. But the one thing I truly

like about this spe­cial ef­fect paint from Du­lux, called Du­lux Am­bi­ence is that it re­sem­bles real mar­ble in both its look and tex­ture! Although those who fre­quent our show­room in Starhill Gallery are usu­ally vis­i­tors by ap­point­ment, we have seen an in­crease in the num­ber of walk-in cus­tomers fol­low­ing the whole re­paint­ing process – some­thing I am very happy to see.

From the point of view of a fash­ion de­signer, what is the im­por­tance of colour?

Fash­ion is brought to life through the dif­fer­ent use of colours. Not only does it play an im­por­tant role in cre­at­ing a story, it also draws at­ten­tion, helps make a de­sign state­ment and sets the tone of the mes­sage I want to por­tray through my work. Colours and fash­ion go hand-in-hand be­cause it is an av­enue to show­case some­thing dif­fer­ent with ev­ery piece cre­ated. It’s safe to say that colours give mean­ing to de­sign – it spurs emo­tions and ex­presses a col­lec­tion. Its im­pact can be im­me­di­ate or long-last­ing; and can make or break a col­lec­tion.

Can you de­scribe your sig­na­ture de­sign style? Do you think it inuences the way you ap­proach in­te­rior de­sign?

Mod­ern, bold and, at the same time, fem­i­nine – that is how I would de­scribe our de­sign style. We of­ten utilise em­broi­dery tech­niques and feather de­tail­ing. That is why I pre­fer the in­te­rior de­sign of our show­rooms to be sleeker and cleaner – neu­tral, sub­tle wall paints and prac­ti­cal fur­ni­ture pieces – which al­lows our col­lec­tions to stand out.

How do you re­search and plan for your up­com­ing col­lec­tions? What is your source of in­spi­ra­tion?

My in­spi­ra­tion usu­ally comes from my sur­round­ings, be it the places that I visit or the books or mag­a­zines that I read as well as the peo­ple that I meet. My first step of plan­ning usu­ally in­volves choos­ing a theme for the col­lec­tion, be­fore de­cid­ing on the looks and the sil­hou­ettes that re­volve around it. But the most im­por­tant part of the process is the fabric sourc­ing. Touch­ing and feel­ing the tex­ture of fab­rics of­ten brings ad­di­tional new ideas.

Colours play an im­por­tant role not only in the world of fash­ion de­sign, it is also a big part of our daily lives. How do you de­cide which colours are trendy for the sea­son? Do you take into con­sid­er­a­tion colour fore­casts such as Ak­zono­bel’s Colour­futures – an an­nual colour trend fore­cast by its Global Aes­thetic Cen­tre?

As a de­signer, the task is to marry colour and de­sign to­gether, then with the right com­bi­na­tion, new trends can spark. I be­lieve it is al­ways good for de­sign­ers to have an un­der­stand­ing on what is trend­ing, thus be­ing able to set their own trend. This year, Ak­zono­bel fore­casted Denim Drift as colour of the year for 2017. Aside from be­ing a pop­u­lar colour, blue is also a ver­sa­tile one. I do, in fact, have sev­eral pieces this year that has in­cor­po­rated the colour. How does the right com­bi­na­tion of colour and tex­ture com­ple­ment each other and make a great fash­ion piece? Dif­fer­ent colours suit dif­fer­ent peo­ple in many ways. With the use of var­i­ous pal­ettes, you can cre­ate a classy en­sem­ble or a huge fash­ion state­ment. But, to achieve this, the first step is to de­cide on the look you want to achieve. This is be­cause the use of dif­fer­ent colours would suit bet­ter for dif­fer­ent themes.

Do you have a favourite colour? Could you share with us?

Blue is my per­sonal favourite. It sym­bol­ises depth and sta­bil­ity and never fails to bring me a pos­i­tive vibe.

What is next for you?

Ex­pand­ing our Mid­dle East whole­sale base and grow­ing our be­spoke busi­ness within South­east Asia – that is our present fo­cus.


OP­PO­SITE The fea­ture wall in Khoon Hooi’s show­room uses Du­lux Am­bi­ence Mar­ble French Sil­ver

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