LIGHT FAN­TAS­TIC

Ital­ian light­ing man­u­fac­turer Simes shines bright with in­no­va­tive and ar­chi­tec­tural out­door light fit­tings

Malaysia Tatler Homes - - STYLE -

More than vis­ual aes­thetic, out­door light­ing ex­pert Simes aims to cre­ate emo­tions in ar­chi­tec­ture, land­scape, pri­vate con­texts and any ur­ban space it is as­signed to

Light plays an im­por­tant role in our daily in­ter­ac­tion with the en­vi­ron­ment. Whether in­doors or out­doors, light re­flects and de­flects to il­lu­mi­nate a space. Light im­proves vis­i­bil­ity and mo­bil­ity, mak­ing daily tasks a pos­si­bil­ity at any time of the day. Light also high­lights a par­tic­u­lar area or ob­ject, bring­ing at­ten­tion to a point of fo­cus. In its best form, light can be ma­nip­u­lated to cre­ate the il­lu­sion of space and depth. Nev­er­the­less, light is a form of art and no other light­ing brand un­der­stands this bet­ter than Simes, the fore­most Ital­ian man­u­fac­turer of ar­chi­tec­tural out­door light­ing. Founded in 1973, Simes has en­deav­oured to pro­vide light for all around the build­ing, a mantra that has fu­elled its pas­sion for cre­at­ing ar­chi­tec­tural light­ing so­lu­tions that de­liver vis­ual com­fort. The Simes phi­los­o­phy is not just about pro­duc­ing light­ing fit­tings, it also aims to si­mul­ta­ne­ously evoke emo­tions in all con­texts – whether for ar­chi­tec­ture, land­scap­ing or ur­ban spa­ces. Although Simes has since carved a name for it­self in the global mar­ket, with a pres­ence in more than 60 coun­tries world­wide, this Ital­ian com­pany has never strayed from its na­tive roots, stay­ing true to the essence of the brand which proudly bears the ‘Made in Italy’ mark.

PRO­DUC­TION EX­CEL­LENCE THROUGH R&D

With the en­tire pro­duc­tion cy­cle based in Fran­ci­a­corta in the Ital­ian re­gion of Lom­bardy, Simes en­sures that ev­ery phase of the pro­duc­tion process meets the high stan­dards of qual­ity and de­sign. From man­u­fac­tur­ing and as­sem­bling to wiring and fi­nal test­ing, each process un­der­goes rig­or­ous su­per­vi­sion to en­sure the per­fect de­liv­ery of the fi­nal prod­uct. No com­pro­mises are ac­cept­able for Simes in terms of the qual­ity of raw ma­te­ri­als, com­po­nents or pro­duc­tion tech­nolo­gies. The high level of com­mit­ment to qual­ity demon­strated by Simes has led to the achieve­ment of the ISO 9001 cer­ti­fi­ca­tion in 1999.

In­no­va­tion is an in­te­gral part of Simes, as it places great im­por­tance in the re­search and de­vel­op­ment of its light­ing so­lu­tions. The com­pany has in­vested heav­ily into hard­ware and soft­ware to en­sure a high de­gree of prod­uct en­gi­neer­ing results in achiev­ing qual­ity and light­ing per­for­mance ex­cel­lence. Among the mea­sures taken for qual­ity as­sur­ance is the double paint­ing process – a stan­dard process in Simes for any light­ing ap­pli­ca­tion in the out­door en­vi­ron­ment. These treat­ments re­sult in a double ex­tra re­sis­tant sur­face paint to guar­an­tee con­tin­u­ous su­pe­rior per­for­mances and dura­bil­ity over time when ex­posed to harsh weather con­di­tions. As a fu­ture-for­ward com­pany who is al­ways on the brink of the lat­est tech­nolo­gies, Simes has fully em­braced LED tech­nol­ogy in the last decade. With the skills and knowl­edge ac­quired through their re­search and de­vel­op­ment, Simes has grad­u­ally in­tro­duced LED light sources into its prod­uct col­lec­tions. To­day, more than 80 per cent of their full range are avail­able in LED vari­a­tions to of­fer bet­ter ef­fi­ciency, lower en­ergy con­sump­tion and higher re­li­a­bil­ity.

LU­MI­NAR­IES OF DE­SIGN

With light­ing so­lu­tions that strike the per­fect balance be­tween form and func­tion, Simes in­te­grates tech­nol­ogy and de­sign so­lu­tions fo­cused on peo­ple and on the beau­ti­fi­ca­tion of their liv­ing en­vi­ron­ment. Em­ploy­ing the lat­est soft­wares and the use of proper pho­to­met­rics, Simes has suc­cess­fully con­veyed the ideas of de­sign­ers into works of art. Simes’ part­ner­ship with rep­utable light­ing de­sign­ers has given rise to ver­sa­tile cre­ations which are suited for ev­ery ar­chi­tec­tural con­text. To date, the Simes port­fo­lio spans 10 dif­fer­ent seg­ments of project ap­pli­ca­tions with over 100 dif­fer­ent prod­uct col­lec­tions. The Simes de­sign aes­thetic is char­ac­terised by es­sen­tial, neu­tral and sim­ple shapes which can be ef­fort­lessly in­te­grated into any project without steal­ing the lime­light. This ‘node­sign’ ap­proach has won crit­i­cal ac­claim and recog­ni­tion through pres­ti­gious in­ter­na­tional de­sign awards in­clud­ing if De­sign Award, Red Dot De­sign Award, Good De­sign Award, Mu­uuz In­ter­na­tional Award, and the Ger­man De­sign Award. And among the award-win­ning de­signs in­clude the com­mer­cially-suc­cess­ful col­lec­tions of Movit, Cool Square, Shape, Keen, Skill, and Con­crete.

EX­PRES­SIONS THROUGH MA­TE­RIAL

Al­ways push­ing the en­ve­lope in terms of de­sign and tech­nol­ogy, Simes col­lab­o­rates with a ros­ter of in­ter­na­tional de­sign­ers to present a con­cept of ma­te­rial ex­pres­sion by in­ter­pret­ing con­crete, wood and alu­minium through out­door light­ing. The con­crete se­ries is de­vel­oped in part­ner­ship with award-win­ning Mi­lan-based de­signer Marc Sadler in a col­lec­tion named Ghost. With a light blade di­rectly casted into the con­crete, the light fit­ting sim­ply dis­ap­pears when it is switched off – a dis­play of the ge­nius in­fu­sion of ar­chi­tec­ture and light in the most nat­u­ral way. For the wood se­ries, the de­signer of choice is renowned ar­chi­tect and de­signer Mat­teo Thun, which results in three equally cap­ti­vat­ing cre­ations un­der the Tai­lored col­lec­tion: Cool Wood, Look Wood and Skill Wood. Char­ac­terised by sim­ple shapes and prim­i­tive ge­ome­tries, the range com­bines teak wood with min­i­mal­ist lines of alu­minium to con­vey warmth and emo­tion. The alu­minium se­ries con­sists of four prod­ucts: Kube, Poster, Trim and Out­line. The use of bright solids and voids high­light the thin shapes and strength of alu­minium, where these light­ing fix­tures make the per­fect ad­di­tion to ur­ban land­scapes. A high­light from this se­ries is Out­line by Ger­man de­signer Klaus Be­gasse, which fea­tures min­i­mal, sim­ple lines and can be used as a pole, wall or floor mounted light­ing fix­ture. At the Euroluce 2017, the In­ter­na­tional Light­ing Ex­hi­bi­tion that is held con­cur­rently with Salone del Mo­bile, Simes un­veiled an ex­cit­ing ar­ray of light­ing fit­tings which fea­tures the sim­i­lar min­i­mal­ist and sim­plis­tic de­sign char­ac­ter­is­tics of the Simes prod­uct DNA. Among them is the ex­ten­sion of the Ghost range by Marc Sadler with the ad­di­tion of more di­men­sions to suit var­i­ous ar­chi­tec­tural ap­pli­ca­tions. From con­cert halls and mu­se­ums to palaces and com­mer­cial spa­ces to bridges and churches, Simes has foot­prints on some of the most mag­nif­i­cent ar­chi­tec­tural mar­vels all over the world. With the rate that this Ital­ian com­pany is in­no­vat­ing and cre­at­ing cut­ting-edge light­ing fix­tures, Simes is poised to make a dif­fer­ence in the world of out­door ar­chi­tec­tural light­ing wher­ever it goes. Lo­cally, Simes is avail­able at Lightcraft, which is the ex­clu­sive dis­trib­u­tor of Simes in Malaysia. For fur­ther in­for­ma­tion, visit lightcraft.com.my.

FROM TOP The Simes head­quar­ters is in­tended as an open-air show­room; the en­tire Simes team is fully com­mit­ted to develop top qual­ity fit­tings that com­ply with high ef­fi­ciency rates and long-last­ing stan­dards of life

OP­PO­SITE Simes Look se­ries

FROM TOP The Blue Planet build­ing in Den­mark is one of Simes’ many sig­nif­i­cant projects; Ghost se­ries by Marc Sadler fuses ar­chi­tec­ture and light in a nat­u­ral way; poster from the Alu­minium col­lec­tion

CLOCK­WISE FROM TOP LEFT Both the Cool and Look Wood se­ries fea­ture a com­bi­na­tion of teak wood that con­veys a warm ef­fect and the min­i­mal­ist lines of alu­minium; Simes’ Con­tin­u­ous line can be spot­ted at House of Dust, Rome; func­tion­al­ity, rigour, balance and en­ergy sav­ing are the main fo­cus when Simes was de­sign­ing light­ing for the Ital­ian Cit­i­zen Palace

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