Kitara Rouge is a passion project, so my partners and I find time to do it outside our regular jobs. We are all busy women! [Fiona specialises in retail and shopping centre management while cofounders Grace and Candice deal with banking and public relations.] On the official records, Kitara Rouge was founded on December 1, 2015, but our ideas and preparations started flowing since the first quarter of that year. Many of my personal beliefs translate to the brand. As a sign of respect for my body, I treat it well by eating healthy and getting proper sleep. In turn, I’m discovering just how far it can be pushed to run that extra mile, bend a little deeper, or jump that much higher. Asia is an informal society in some ways. For instance, it’s common to meet up with friends or family before or after working out, whether to eat or to shop. That being said, there was hardly any stylish and affordable workout wear that bridged the gap… so we created our own! We needed to push our designs hard and we had to change the scene, because mostly everyone was wearing Nike or Adidas. Everything looked so safe... How many pairs of plain black leggings can one own? Since starting out, we’ve noticed a proliferation in active wear lines coming from both designer and high street brands. Today our main challenge is highlighting what makes us stand out. Yoga aside, the favoured workout that my partners and I share in common is pole dancing! Pole dancing has taught us many skills, but most importantly, it’s shown us how to embrace our sensuality. It’s not just about looking sexy, but also feeling sexy. Working out means being in tune with our bodies and yet, we have long been hiding our bodies beneath baggy T-shirts and shorts. We design with the strong, urban and active woman in mind. Our seasonal collections come in very versatile palettes so they’re also easy to match. We are proud of the statement we are making and of our outstanding apparel. This attitude underscores the assertive belief in boldness and aspirational strength. As women, we are quite often defined by softness and femininity rather than strength and ambition. However, Kitara Rouge doesn’t limit you; it is about embracing all these aspects of womanhood and then channelling that unrelenting girl power!
Not everybody wants to look the same. The Kitara Rouge girl is fierce in and outside of the gym!