FIONA BONG

Malaysia Tatler - - STYLE -

Ki­tara Rouge is a pas­sion project, so my part­ners and I find time to do it out­side our reg­u­lar jobs. We are all busy women! [Fiona spe­cialises in re­tail and shop­ping cen­tre man­age­ment while co­founders Grace and Candice deal with bank­ing and pub­lic re­la­tions.] On the of­fi­cial records, Ki­tara Rouge was founded on De­cem­ber 1, 2015, but our ideas and prepa­ra­tions started flow­ing since the first quar­ter of that year. Many of my per­sonal be­liefs trans­late to the brand. As a sign of re­spect for my body, I treat it well by eat­ing healthy and get­ting proper sleep. In turn, I’m dis­cov­er­ing just how far it can be pushed to run that ex­tra mile, bend a lit­tle deeper, or jump that much higher. Asia is an in­for­mal so­ci­ety in some ways. For in­stance, it’s com­mon to meet up with friends or fam­ily be­fore or af­ter work­ing out, whether to eat or to shop. That be­ing said, there was hardly any stylish and af­ford­able work­out wear that bridged the gap… so we created our own! We needed to push our de­signs hard and we had to change the scene, be­cause mostly ev­ery­one was wear­ing Nike or Adi­das. Ev­ery­thing looked so safe... How many pairs of plain black leg­gings can one own? Since start­ing out, we’ve no­ticed a pro­lif­er­a­tion in ac­tive wear lines com­ing from both de­signer and high street brands. To­day our main chal­lenge is high­light­ing what makes us stand out. Yoga aside, the favoured work­out that my part­ners and I share in com­mon is pole danc­ing! Pole danc­ing has taught us many skills, but most im­por­tantly, it’s shown us how to em­brace our sen­su­al­ity. It’s not just about look­ing sexy, but also feel­ing sexy. Work­ing out means be­ing in tune with our bod­ies and yet, we have long been hid­ing our bod­ies be­neath baggy T-shirts and shorts. We de­sign with the strong, ur­ban and ac­tive woman in mind. Our sea­sonal col­lec­tions come in very ver­sa­tile pal­ettes so they’re also easy to match. We are proud of the state­ment we are mak­ing and of our out­stand­ing ap­parel. This at­ti­tude un­der­scores the as­sertive be­lief in boldness and as­pi­ra­tional strength. As women, we are quite of­ten de­fined by soft­ness and fem­i­nin­ity rather than strength and am­bi­tion. How­ever, Ki­tara Rouge doesn’t limit you; it is about em­brac­ing all th­ese as­pects of wom­an­hood and then chan­nelling that un­re­lent­ing girl power!

Not ev­ery­body wants to look the same. The Ki­tara Rouge girl is fierce in and out­side of the gym!

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