To Paris With Love

Malaysia Tatler - - LIFE -

It all comes full cir­cle as Louis Vuit­ton re­turns to Paris with the open­ing of the Mai­son Louis Vuit­ton Vendôme—de­signed and re­in­stated by one of the world’s lead­ing ar­chi­tects, Peter Marino

When one men­tions Louis Vuit­ton, the im­age of their iconic mono­gram comes to mind. Plas­tered on bags, em­bla­zoned on lug­gage, crafted into ac­ces­sories, the mono­gram is prob­a­bly one of the most eas­ily recog­nis­able sym­bols in the fash­ion world. Founded in 1854 by Louis Vuit­ton, the brand has grown into an in­ter­na­tional fash­ion gi­ant in the in­dus­try. It was on the streets of Paris, in the neigh­bour­hood sur­round­ing the Place Vendôme specif­i­cally, that Louis Vuit­ton learned his craft. It was also the place where he founded his first store in 1854. Now the fash­ion house is re­turn­ing to its roots where the story of Louis Vuit­ton be­gan 160 years ago by open­ing the Mai­son Louis Vuit­ton Vendôme at 2 Place Vendôme. The grand re­turn of Louis Vuit­ton to its Parisian roots is sym­bolic as it is one of the most beau­ti­ful ex­am­ples of 17th cen­tury French artistry—just like the Château de Ver­sailles, the cra­dle of French lux­ury and stage for French crafts­man­ship and savoir-faire. Both de­signed and built by ar­chi­tect Jules Har­douin-mansart, the two build­ings share a her­itage that till today re­mains im­por­tant to the brand, em­body­ing the el­e­gance and pas­sion for the craft that is Louis Vuit­ton. Thus, as heir to this tra­di­tion, the mai­son is en­sur­ing that the legacy is con­tin­ued by show­cas­ing its cre­ations and es­tab­lish­ing work­shops in the heart of Place Vendôme. Re­turn­ing the build­ing to its for­mer glory was no easy feat, but un­der the master­ful hands of Peter Marino, it hasn’t only been re­stored to its for­mer glory, it’s even more re­s­plen­dent than be­fore. The for­mer clas­sic Parisian town­houses were greatly al­tered over the years, en­dur­ing rather de­struc­tive ren­o­va­tions in the past. How­ever, Peter Marino was gen­tle, sen­si­tive even, when restor­ing this ex­quis­ite her­itage. Com­bin­ing old and new, the two worlds did not col­lide as much as they em­braced each other, re­stored to its 18th cen­tury grandeur, as ceil­ings were raised and the fa­cade re­turned to its for­mer beauty. Newly de­signed to be open and light-filled, there’s ex­ten­sive use of glass, light coloured stone along with ar­ti­sanal wall coverings. Gor­geous par­quet and stone floor­ing all al­lowed each floor to show­case its own unique char­ac­ter while pulling it all to­gether as a co­her­ent whole. While we may con­tinue to wax lyri­cal about the el­e­gance of Louis Vuit­ton’s new crown jewel, we shall let Peter Marino, the man be­hind this re­mark­able trans­for­ma­tion of Louis Vuit­ton Place Vendôme, share his take on the ar­chi­tec­tural legacy.

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