LOEWE X OUKA LEELE

Marie Claire (Malaysia) - - News -

Span­ish pho­tog­ra­pher Ouka Leele, found a way to merge the two things she loved most—paint­ing and black and white photography, cre­at­ing her own sig­na­ture style of sur­re­al­ist tech­nique of over­paint­ing black-and-white pho­to­graphs with bold, vivid wa­ter­colours. Ouka Leele was a key fig­ure in her coun­try's 'Movida' move­ment in the 1980s: her work re­flected the eclec­tic spirit of the coun­ter­cul­ture move­ment. A fan of the artist’s ex­plo­sive work, Loewe show­cased Ouka Leele's Pelu­quería (Hair­dresser) se­ries at the Loewe store in Gran Via, which is also the brand's old­est ex­ist­ing store in the world. Jonathan An­der­son, Loewe’s cre­ative di­rec­tor, took the col­lab­o­ra­tion a step fur­ther by us­ing se­lected im­ages as prints in the brand’s artsy cap­sule col­lec­tion.

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