LOEWE X OUKA LEELE
Spanish photographer Ouka Leele, found a way to merge the two things she loved most—painting and black and white photography, creating her own signature style of surrealist technique of overpainting black-and-white photographs with bold, vivid watercolours. Ouka Leele was a key figure in her country's 'Movida' movement in the 1980s: her work reflected the eclectic spirit of the counterculture movement. A fan of the artist’s explosive work, Loewe showcased Ouka Leele's Peluquería (Hairdresser) series at the Loewe store in Gran Via, which is also the brand's oldest existing store in the world. Jonathan Anderson, Loewe’s creative director, took the collaboration a step further by using selected images as prints in the brand’s artsy capsule collection.