GUCCI X GUCCI GHOST

Marie Claire (Malaysia) - - News -

One of Gucci’s most un­ex­pected and ex­cit­ing col­lab­o­ra­tions was with graf­fiti artist ‘Guc­ciGhost’, Trevor An­drew. The nick­name Guc­ciGhost de­vel­oped from the artist’s ob­ses­sion with all things Gucci, most sig­nif­i­cantly its GG-logo. Even the logo for Guc­ciGhost is, lit­er­ally, a ghost, with Gucci G’s for eyes. So what was Alessan­dro Michele, Gucci’s cre­ative di­rec­tor’s re­ac­tion when he saw the street ren­di­tion of the clas­sic Gucci dou­ble G logo? He in­vited the street artist into his Gucci fold and worked to­gether to pro­duce an edgy col­lec­tion with the Gucci Ghost graf­fiti on the brand’s FW16 col­lec­tion, from the ready-to-wear to bags and shoes.

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