Marie Claire (Malaysia) - - Beauty -

A great number of cus­tomised skin­care is cur­rently only avail­able on­line, but Kiehl’s is one of the first ma­jor skin­care brands to bring per­son­al­i­sa­tion to the coun­ters. Through its Apothecary Prepa­ra­tions ini­tia­tive, Kiehl’s of­fers cus­tomers the op­por­tu­nity to de­velop cus­tom­made con­cen­trates (otherwise known as serums) to suit spe­cific skin re­quire­ments and per­sonal pref­er­ences. Each in­di­vid­u­ally blended con­cen­trate con­sists of two com­plexes from an option of five, each of which provides dif­fer­ent skin­care ben­e­fits – Bright­en­ing, Texture Refin­ing, Wrin­kle Re­duc­ing, Vis­i­ble Red­ness Neu­tral­is­ing and Pore Min­imis­ing.

Be­fore cre­at­ing your cus­tomised con­cen­trate, you will have to un­dergo a con­sul­ta­tion with a Kiehl’s rep­re­sen­ta­tive in-store to gage your skin’s hy­dra­tion and oil lev­els. You will be re­quired to pro­vide a break­down of your skin­care rou­tine and the main causes of con­cern. Once the de­tails have been fi­nalised, you will be pro­vided with a per­son­alised box, com­plete with cus­tom-printed la­bel, two com­plexes, and a base of Kiehl’s Skin Strength­en­ing Con­cen­trate (a mix­ture of a botan­i­cal and skin lipid com­plex designed to nour­ish and pro­tect the skin’s mois­ture bar­rier). All you have to do when you get home is mix the three com­po­nents to­gether and you’ll get the serum of your dreams. Avail­able at kiehl’s out­lets na­tion­wide

Kiehl’s Apothecary Prepa­ra­tions

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