One-size-fits-all skincare just won’t cut it anymore. Customisation is now the name of the game
It’s great to have so many options on the market when it comes to skincare, but finding the right one for your skin type isn’t as straightforward as it seems. According to Mintel’s Beauty Online market research report last year, over 50 percent of women are overwhelmed by the vast categories and types of products available. Filtering the good from the bad just takes too much time and money, and then there’s the risk of skin inflammation and adverse reaction to unidentified chemicals and ingredients.
Accessible customised skincare, in its various forms, isn’t just a passing fad. “How we deliver personalisation for a mass audience is a big talking point for everybody in the industry. And it’s not going to go away anytime soon,” said Dr. Jo Watson, No7 Colour Scientist for Boots UK. In the past, skin was merely categorised into three types – dry, oily or combination. This one-dimensional blanket approach just won’t do anymore. Everyone’s skin is different, with unique needs that change over the course of life, from exposure to different environments.
Skin therapist Amy Erbacher agrees that an individualised approach is now the way to go after dealing with so many “confused” skin types in her practice. “I’m seeing more people with sensitised skin. People self-diagnose through the internet or beauty counters, thinking they have a particular symptom, when it may be something internal. Or they could be applying a product with ingredients too harsh for their skin (like fragrances, colour agents and preservatives),” she explained.
Customised products are effective because they only use ingredients that are actually going to make a difference, and nothing more. What we believe our skin needs differs from what our skin cells actually need to function efficiently. Each of us can face multiple issues with our skin all at once. It can be dry yet acne-prone, oily on the T-zone yet dehydrated on the cheeks, and there’s also the issue of hyperpigmentation. The tricky part is determining your exact skin type and locating the right treatment for it. And that’s where customised skincare comes into play. That being said, here are six innovations that are grabbing this rising trend by the reins.
It can be so confusing. We don’t want to spend hours online searching for the right product and still end up with the wrong one. NIDHIMA KOHLI, Founder of My Beauty Matches (the world’s largest online beauty shop and first personalised beauty site) Formulating at effective concentrations maximises results, reduces irritation, and gives an impeccable feel upon application. AMY ERBACHER, Skin Therapist