Save the SHARKS

On a mis­sion to save the world’s sharks, the Oris Ham­mer­head Limited Edi­tion helps to fight the threat of its ex­tinc­tion.

Marie Claire (Malaysia) - - Express -

Oris de­buted its first diver’s watch in the 1960’s and has since had a close bond with the ocean, of­ten ac­tive in ef­forts that make a difference in the conservation of the en­dan­gered ocean species.

In the last 50 years the world’s shark pop­u­la­tion has de­clined, with ex­perts’ pre­dict­ing that sharks will be ex­tinct in 40 years. Aim­ing to pre­serve its fu­ture, Oris in­tro­duced the Oris Ham­mer­head Limited Edi­tion, a timepiece that will help raise funds for a shark conservation pro­ject run by non-profit or­gan­i­sa­tion Pe­la­gios Kakunjá, and sup­ported by Oris am­bas­sador and pro­fes­sional diver Jerome De­lafosse.

Limited to just 2,000 pieces, the Oris Ham­mer­head Limited Edi­tion re­flects the colour of the ocean: with a blue cen­tral sec­onds hand and a blue minute scale around the outer edge of its grey dial. The case back is em­bossed with a ham­mer­head shark and the limited edi­tion number.

“This watch is both a stark re­minder of the threat fac­ing the world’s shark pop­u­la­tion, and clear ev­i­dence of Oris’s com­mit­ment to fight­ing the ex­tinc­tion of en­dan­gered species,” said Oris Chair­man Ul­rich W. Her­zog.

Oris Ham­mer­head Limited Edi­tion Launch

The Limited edi­tion timepiece was re­cently launched in Langkawi. The event party was set up on a lux­u­ri­ous cruise ship, the Blue Dol­phin, docked in Langkawi.

To demon­strate the re­silience and high-per­for­mance ca­pa­bil­i­ties of the timepiece, the Oris Ham­mer­head Limited Edi­tion was thrown over­board, and two mas­ter divers were tasked with lo­cat­ing and re­triev­ing it.

Local tele­vi­sion sta­tion 8TV’s host Des­mond Tey joined divers as they scoured the ocean floor for the div­ing watch. The demon­stra­tion not only show­cased the prow­ess of this div­ing essential but also how it is help­ing save the world’s ma­rine en­vi­ron­ment, one watch at a time.

Funds from sales of the timepiece will be used to buy MiniPAT satel­lite trans­mit­ters that will track shark mi­gra­tory pat­terns: in­for­ma­tion that is cru­cial to con­ser­va­tion­ists who will use it to ad­vise ma­rine reg­u­la­tors on sea-life-en­dan­ger­ing fish­ing ac­tiv­i­ties.

Oris Re­gional Man­ager, Michael Meier & TV host, Des­mond Tey

The Oris Ham­mer­head Limited Edi­tion’s stain­less steel case back is em­bossed with a ham­mer­head shark and the limited edi­tion number. There are only 2,000 pieces.

The new Oris Ham­mer­head Limited Edi­tion is based on the sec­ond­gen­er­a­tion Oris Aquis and is water-resistant up to 500m.

The Oris Ham­mer­head Limited Edi­tion is pow­ered by Oris Cal. 752, an au­to­matic move­ment with big day and date in­di­ca­tions at 3 o’clock.

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