The Gigi EFFECT
Tommy Hilfiger makes their collaboration withGigi Hadid a permanent union, as the American brand signs on with the model and brand ambassador to design another two collections for their collaborative label.
After successfully debuting a collaborative collection with Tommy Hilfiger for two seasons in a row, Gigi Hadid is back with yet another edgy, energetic range for Fall 2017. Premiered at the ‘See Now, Buy Now’ runway show at London Fashion Week last month, the Tommy x Gigi capsule collection takes inspiration from rock-and-roll, embracing a more rebellious spirit. “Gigi and I wanted to make this season feel glamorous and a little bit daring, and we really had fun with the designs,” states Tommy Hilfiger. “I’ve always believed Gigi to be a fashion icon, and with this third capsule collection, she blurs the boundaries between fashion and rock-and-roll.”
From women’s sportswear and footwear to accessories, including watches and sunglasses, the capsule collection plays with oversized proportions and athletic influences, using statement fabrics like luxe velvets, high-shine leathers, denim and flannel. Logos are embellished with metallic studs, while the exclusive Tommy Hilfiger tartan is overlaid with a signature blue star print.
“This season means a lot to me because it’s all about being effortlessly edgy and comfortable in your own skin,” says Gigi, whose previous collection with the brand offered a more Californian take on womenswear. “This collection is inspired by the love Tommy and I share for music — blending rock-and-roll, a rebellious attitude and a bit of glamour into each piece. The design process has been another memorable experience and I hope you love the designs as much as I do!”