The Gigi EF­FECT

Tommy Hil­figer makes their col­lab­o­ra­tion with­Gigi Ha­did a per­ma­nent union, as the Amer­i­can brand signs on with the model and brand am­bas­sador to de­sign an­other two col­lec­tions for their col­lab­o­ra­tive la­bel.

Marie Claire (Malaysia) - - Fashion -

After suc­cess­fully de­but­ing a col­lab­o­ra­tive collection with Tommy Hil­figer for two sea­sons in a row, Gigi Ha­did is back with yet an­other edgy, en­er­getic range for Fall 2017. Pre­miered at the ‘See Now, Buy Now’ run­way show at London Fash­ion Week last month, the Tommy x Gigi cap­sule collection takes in­spi­ra­tion from rock-and-roll, em­brac­ing a more re­bel­lious spirit. “Gigi and I wanted to make this season feel glam­orous and a lit­tle bit dar­ing, and we re­ally had fun with the de­signs,” states Tommy Hil­figer. “I’ve al­ways be­lieved Gigi to be a fash­ion icon, and with this third cap­sule collection, she blurs the bound­aries be­tween fash­ion and rock-and-roll.”

From women’s sportswear and footwear to ac­ces­sories, in­clud­ing watches and sun­glasses, the cap­sule collection plays with over­sized pro­por­tions and ath­letic influences, us­ing statement fab­rics like luxe vel­vets, high-shine leathers, denim and flan­nel. Lo­gos are em­bel­lished with metal­lic studs, while the ex­clu­sive Tommy Hil­figer tar­tan is over­laid with a sig­na­ture blue star print.

“This season means a lot to me be­cause it’s all about be­ing ef­fort­lessly edgy and com­fort­able in your own skin,” says Gigi, whose pre­vi­ous collection with the brand of­fered a more Cal­i­for­nian take on wom­enswear. “This collection is in­spired by the love Tommy and I share for mu­sic — blend­ing rock-and-roll, a re­bel­lious at­ti­tude and a bit of glam­our into each piece. The de­sign process has been an­other mem­o­rable ex­pe­ri­ence and I hope you love the de­signs as much as I do!”

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