VLADA HAG­GERTY

Marie Claire (Malaysia) - - Beauty -

@vladamua

Los An­ge­les-based Ukra­nian makeup artist Vlada Hag­gerty is best known for her jaw-drop­ping 3D liq­uid lip art looks, and has over 800,000 fol­low­ers on In­sta­gram (and count­ing). In early April this year, Smash­box Cos­met­ics signed her on board as the brand’s new lip ed­i­tor-in-chief in an 18-month con­tract, where she’ll be re­spon­si­ble for all things lip-re­lated, in­clud­ing se­lect­ing the colours for up­com­ing prod­ucts, fore­cast­ing trends, cre­at­ing new lip looks and film­ing step-by-step lip art tu­to­ri­als. To­gether with Jew­ellery De­signer, Zoe Chicco, Hag­gerty cre­ated a gilded and di­a­mond-en­crusted lip de­sign, which earned them the Guin­ness World Record for The Most Valu­able Lip Art. The ex­trav­a­gant look took one whole hour to cre­ate, and in­volved the use of over 6.5 carats and 80 di­a­monds pro­vided by Chicco. By the end of it, the final look was worth a whop­ping $26,500 (about RM113,000). Hag­gerty cre­ated the look us­ing Smash­box Be Leg­endary Liq­uid Metal in Crim­son Chrome and Smash­box Al­ways On Liq­uid Lip­stic in Bawse as a base, be­fore ap­ply­ing gold foil and jew­ellery on top. For her first pro­ject as lip ed­i­tor, Hag­gerty was largely re­spon­si­ble for the launch of Smash­box’s new Leg­endary Liq­uid Metal and Pig­ment lip gels, which are avail­able in Sephora Malaysia. “We def­i­nitely took a very artis­tic ap­proach with the cam­paign, (but) there are a lot of very wear­able colours,” said Hag­gerty. She also vouches for its ex­cel­lent colour pay­off as she’s a stick­ler for highly opaque lip prod­ucts. “It’s the new gen­er­a­tion of lip prod­ucts. I would de­scribe them as a hy­brid be­tween a liq­uid lipstick and a lip gloss. You get the pig­men­ta­tion of a liq­uid lipstick and the shine and hy­dra­tion of a lip gloss,” ex­plained Hag­gerty.

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