DE­SIGNER DRIVES CHANGE IN IN­DIA WITH MAGIC BUS

Marie Claire (Malaysia) - - Filter -

In a bid to give back to those who cre­ate the in­tri­cate em­broi­dery on her de­signs and gowns, March­esa fash­ion de­signer Ge­orgina Chap­man joined forces with Magic Bus in 2014. Pri­ori­tis­ing chil­dren’s ed­u­ca­tion in In­dia, Chap­man put her ef­forts into Mankhurd, a sub­urb in eastern Mum­bai. “We train lo­cal peo­ple to teach and men­tor so it’s not an out­sider com­ing in and telling them what to do,” the de­signer ex­plained. Thus far, the suc­cess­ful pro­gramme has yielded an in­crease in par­tic­i­pa­tion rate from 438 to nearly 2,500. In­dia holds a spe­cial place in Chap­man’s heart – the idea of her brand March­esa was sparked dur­ing a trip to the coun­try in her teenage years.

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