Tele­me­dia leads $30 mn fund­ing round in In­start

Mint Asia ST - - News Dealstreetasia -

New Delhi: Sin­ga­pore’s ST Tele­me­dia (STT) has led a $30-mil­lion round in Us-based dig­i­tal ex­pe­ri­ence plat­form provider In­start Logic. In a state­ment on 2 Novem­ber, In­start Logic said it will use the fund­ing for global ex­pan­sion and to ex­tend its ar­ti­fi­cial in­tel­li­gence-pow­ered dig­i­tal ex­pe­ri­ence plat­form. “We will also use these new funds to ex­pand ini­tia­tives that help pub­lish­ers mon­e­tize their con­tent through dig­i­tal ad­ver­tis­ing. Due to in­creas­ing adop­tion of ad block­ing soft­ware, pub­lish­ers are see­ing up to a 15% de­crease in on­line rev­enue,” said Manav Mi­tal, CEO and founder of In­start Logic.

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