U Mo­bile part­ners dig­i­tal pub­lish­ers for e-book project

New Straits Times - - Business -

KUALA LUMPUR: U Mo­bile Sdn Bhd has part­nered with four pop­u­lar lo­cal and re­gional dig­i­tal pub­lish­ers — SPH Mag­a­zines, Pubu eBook, Ful­lAMark and NovelPlus — to launch booKu.

U Mo­bile said booKu en­ables its sub­scribers to pur­chase e-books and e-mag­a­zines from the pub­lish­ers.

To sub­scribe to booKu, down­load booKu part­ners’ apps — SPH Mag­a­zines, Pubu eBook, Ful­lAMark and NovelPlus on App Store or Google Play Store and then con­nect to U Mo­bile net­work (3G/4G) to sign up for the ser­vice.

Pre­paid sub­scribers will have their e-book and e-mag­a­zine pur­chases de­ducted from their mo­bile credit while post-paid sub­scribers will be charged through their monthly bills.

To cel­e­brate the launch of booKu, U Mo­bile will be of­fer­ing RM20,000 worth of e-book vouch­ers to be given out this year.

For the first phase of this cam­paign, con­tes­tants will stand a chance to win up to RM8,000 worth of e-book vouch­ers while one grand prize win­ner will get to win a brand new iPhone 7 when they par­tic­i­pate in U Mo­bile’s booKu’s con­tests.

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