SEEK­ING DIG­I­TAL REV­ENUE GROWTH

Me­dia Prima Ra­dio Net­works launches ‘Pod­cast’, E-Com­merce’ and ‘Icon’ to re­main rel­e­vant in ever-chang­ing me­dia land­scape, writes TAHIR ALHAMZAH

New Straits Times - - Entertainment -

ME­DIA Prima Ra­dio Net­works (MPRN) has launched three new ini­tia­tives to strengthen its po­si­tion in the in­dus­try and to seek new rev­enue op­por­tu­ni­ties.

The ini­tia­tives are “Pod­cast”, “E-Com­merce” and “Icon”.

“These three new ini­tia­tives are proof of MPRN’s con­tin­u­a­tion to com­pete and re­main rel­e­vant in the ever-chang­ing me­dia land­scape,” MPRN chief ex­ec­u­tive of­fi­cer See­lan Paul said at the MPRN trade launch at Sime Darby Con­ven­tion Cen­tre re­cently.

He said these ini­tia­tives were proof of MPRN’s fo­cus in de­liv­er­ing the best and rel­e­vant ra­dio con­tent to its tar­get au­di­ence, and to cre­ate a me­dia plat­form, which pro­vided busi­ness op­por­tu­ni­ties to new and ex­ist­ing part­ners.

“MPRN aims to al­ways stay ahead by cre­at­ing a Pod­cast hub with a new brand: ‘Ais Ka­cang’.

Pod­cast is a dig­i­tal me­dia for­mat com­pris­ing a se­ries of talk shows with spe­cific themes that lis­ten­ers can stream dig­i­tally.

Via Ais Ka­cang, lis­ten­ers can lis­ten to orig­i­nal pro­gram­ming con­tent through 30 dif­fer­ent pod­casts weekly us­ing the three main lan­guages: Malay, English and Chi­nese.

“Ais Ka­cang aims to cap­i­talise on the global pop­u­lar­ity of pod­casts and use it for Malaysian cus­tomers.

“MPRN will har­ness the power of its dig­i­tal plat­form, which has 7.7 mil­lion fol­low­ers. Through this plat­form, we can pro­vide our clients with an­other al­ter­na­tive to ad­ver­tise and pro­mote their prod­ucts and ser­vices,” Paul said.

In­di­vid­u­als are also wel­comed to con­trib­ute cre­ative pod­cast con­tent to Ais Ka­cang, which as­pires to be the largest pod­cast hub in Malaysia.

Paul said con­sumers were mov­ing to­wards online shop­ping, so MPRN would use it to gen­er­ate rev­enue by of­fer­ing an al­ter­na­tive way for e-com­merce mer­chants to ad­ver­tise and pro­mote their plat­forms.

MPRN will act as a vir­tual store­front, where part­ners can ad­ver­tise their prod­ucts through the of­fi­cial web­site of FlyFM, HotFM, OneFM or KoolFM.

“The ra­dio sta­tions will have their own icon to re­flect the char­ac­ter of the sta­tion, as well as their tar­get au­di­ence.

“These icons aim to strengthen the sta­tions’ brand­ing and to ex­plore new busi­ness op­por­tu­ni­ties in pro­duc­ing pre­mium mer­chan­dise, as well as to gen­er­ate rev­enue.”

Also present at the launch were Me­dia Prima Bhd group man­ag­ing di­rec­tor Datuk Sri Am­rin Awalud­din, group chief fi­nan­cial of­fi­cer Mo­hamad Ariff Ibrahim, group chief tech­nol­ogy of­fi­cer Zu­raidah Atan, Me­dia Prima Tele­vi­sion Net­works chief ex­ec­u­tive of­fi­cer Datuk Kamal Khalid and Prime­works Stu­dios chief ex­ec­u­tive of­fi­cer Datuk Ah­mad Izham Omar.

See­lan Paul

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