Lat­est vari­ant with 50pc Ara­bica beans prom­ises to sat­isfy crav­ings

New Straits Times - - Business / News - KUALA LUMPUR

WONDA Cof­fee, one of Malaysia’s lead­ing ready-to-drink cof­fee brands, has in­tro­duced Wonda Ex­tra Presso, the new­est vari­ant to its range.

The new Wonda Ex­tra Presso, spe­cially for­mu­lated with more than 50 per cent Ara­bica cof­fee beans and ex­pected to be a good choice for cof­fee lovers, comes in a pre­mium 240ml to main­tain the orig­i­nal qual­ity.

“Whether you love hav­ing cof­fee to wake you up or need a pickme-up dur­ing a long work day, Wonda Ex­tra Presso will meet your cof­fee crav­ings,” said Etika Sdn Bhd (for­merly known as Per­ma­nis Sandi­lands Sdn Bhd) vice pres­i­dent of mar­ket­ing and busi­ness de­vel­op­ment, He­malatha Ra­ga­van.

She said when it comes to in­tro­duc­ing a new vari­ant to the mar­ket, a lot of re­search and at­ten­tion is paid to con­sumers’ re­sponses; what they are look­ing for in their per­fect can of cof­fee and what would sat­isfy them.

“There has been a high de­mand for strong canned cof­fee in the mar­ket and we wanted to make sure we ful­filled their needs and what they loved. That’s why our blends have all been for­mu­lated ac­cord­ing to their taste buds,” she added.

In con­junc­tion with the launch of Wonda Ex­tra Presso, Wonda Dis­pens­ing Bill­boards were placed at Masjid Jamek and Wangsa Maju LRT sta­tions from 7 to 9 De­cem­ber last year.

Cof­fee lovers were given the op­por­tu­nity to be the first in Malaysia to en­joy the taste of Wonda Ex­tra Presso be­fore its of­fi­cial launch.

The new vari­ant is avail­able at most hy­per­mar­kets, su­per­mar­kets, con­ve­nience stores and lo­cal re­tail out­lets na­tion­wide.

Con­sumers can also expect to see a se­ries of pro­mo­tional ac­tiv­i­ties high­light­ing Wonda Ex­tra Presso tak­ing place over the next few months.

The pro­mo­tional ac­tiv­i­ties will in­clude ra­dio, print, dig­i­tal, tele­vi­sion and out-of-home ad­ver­tis­ing, prod­uct sam­pling and more.


A Wonda Cof­fee em­ployee giv­ing out drinks at the Masjid Jamek LRT sta­tion.

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