Iflix launches video-on-de­mand ser­vice in Myan­mar

New Straits Times - - Business | Media And Branding -

KUALA LUMPUR: iflix, a sub­scrip­tion video-on-de­mand ser­vice owned by Iflix Sdn Bhd, yes­ter­day an­nounced the launch of its rev­o­lu­tion­ary ser­vice in Myan­mar.

The an­nounce­ment fol­lows the com­pany’s launch in Viet­nam, in­creas­ing iflix’s pres­ence over the Asian re­gion across 10 coun­tries since first launch­ing in Malaysia and the Philip­pines in mid-2015.

“As the fourth fastest-grow­ing mo­bile mar­ket on earth, Myan­mar is with­out ques­tion one of the world’s most ex­cit­ing and dy­namic coun­tries and we are thrilled to in­tro­duce our first-of-its-kind ser­vice here.

“It is our aim to re­de­fine how con­sumers in Myan­mar en­joy en­ter­tain­ment with ground­break­ing features and a seam­less mo­bile stream­ing ex­pe­ri­ence,” said iflix Myan­mar coun­try man­ager Adeana Green­lee in a state­ment yes­ter­day.

She said Myan­mar cus­tomers would now be able to en­joy movies to TV shows and re­gional hits cater­ing specif­i­cally to the life­style of the lo­cals.

Last month, iflix teamed with Telekom Malaysia Bhd (TM) to of­fer an ex­ten­sion of en­ti­tle­ment to sub­scribers, of­fer­ing el­i­gi­ble UniFi and Streamyx cus­tomers con­tin­ued ac­cess to the for­mer’s ser­vice.

Both new and ex­ist­ing UniFi and Streamyx 4Mbps and 8Mbps sub­scribers are en­ti­tled to un­lim­ited ac­cess to iflix from now till De­cem­ber 31 courtesy of TM, said iflix and TM in a state­ment.

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