Japan’s Toto aims to revolutionise bathing
TOKYO: After transforming toilets with seat-warmers, air fresheners and strategically placed water sprays with its premium Washlet line-up, Toto Ltd now wants to revolutionise bathing.
The company yesterday unveiled its cradle-shaped Flotation Tub that aims to bring about “ultimate relaxation” by inducing a trance-like state.
The high-tech tub is inspired by flotation therapy that aims for low-frequency brain waves and was revealed at an industry fair in Frankfurt.
The Flotation Tub, which hasn’t yet been priced, was expected to go on sale before next April.
It would be aimed primarily at high-income consumers overseas — in Europe, the United States, the Middle East and China — a first for the Japanese company that’s marking its 100th anniversary this year.
“Until now, our thinking has been to come up with ways to sell in the overseas markets products that were developed for Japan. But now, we’re trying to develop products aimed at overseas markets,” said Toto president Madoka Kitamura in an interview last Tuesday.
Toto, founded in 1917 in the southern city of Kita Kyushu, set out to introduce western-style toilets to Japan at a time when squatter-types were common. Bloomberg
Toto’s cradleshaped Flotation Tub will be mainly sold to high-income consumers overseas.