China consumer show highlights Nike for misleading ads
SHANGHAI: China’s annual consumer rights day TV show turned its spotlight on United States sports brand Nike Inc for misleading advertising and Japanese brand Muji for selling food products allegedly sourced from part of Japan affected by radiation.
The state-run China Central Television (CCTV) show said Nike had misled consumers over hightech air cushions in some of its “Hyperdunk” basketball shoes.
Similar to CBS network’s “60 Minutes” in the United States, the CCTV show — known as “315” in reference to global consumer rights day on March 15 — has previously named and shamed firms from Apple Inc to Volkswagen AG.
The two-hour show also highlighted Japanese brands including Muji, owned by Ryohin Keikaku Co, which it said sold food products in China from an area of Tokyo where high levels of radiation were detected in 2015.
A Ryohin Keikaku spokesman said yesterday on Thursday the firm was “not selling any food products in China from areas banned from exporting due to concerns about radioactive contamination.”
Nike said it had sold 300 pairs of Hyperdunk shoes in China last year with “an inaccurate product description stating that the shoe contained airbags.” The firm added it had apologised to consumers and offered compensation. Reuters