STEL­LAR SALES FOR HONDA’S CITY

New Straits Times - - Cars Bikes And Trucks - GOH THEAN HOWE cbt@nst.com.my

THE re­cently launched Honda City has man­aged to achieve Honda Malaysia Sdn Bhd’s one-month book­ing tar­get of 2,000 units within 10 days. The new City, launched on March 2, is the sec­ond model that the com­pany has launched this year.

“It con­tin­ues the mo­men­tum of Honda sales, and Honda Malaysia is con­fi­dent of achiev­ing its 100,000 units tar­get for this year.

“The new City, which of­fers C-seg­ment fea­tures at B-seg­ment price, has been well ac­cepted by Malaysians.

“Many young fam­i­lies and sin­gle work­ing adults are ex­cited with the price of the City, which was main­tained for the E and V vari­ants, while the new S vari­ant price is slightly lower than the pre­vi­ous S+ vari­ant,” Honda Malaysia said in a state­ment.

The V vari­ant is the most pop­u­lar vari­ant, lead­ing the book­ings at 44 per cent. The E vari­ant is the sec­ond most pop­u­lar at 38 per cent, while the S vari­ant con­trib­uted is 18 per cent of book­ings.

Based on the book­ings, Lu­nar Sil­ver Metal­lic colour is the most pop­u­lar.

“Cus­tomers find that the new City gives high value for money at th­ese price points, in par­tic­u­lar the nu­mer­ous fea­tures, which are usu­ally found only in a class-above sedan,” Honda Malaysia said.

The new City of­fers a re­freshed sleek and stylish ex­te­rior. The V vari­ant comes with LED Head­lights with LED Day­time Run­ning Lights, LED Front Fog Lights, LED Tail­lights and Duck­tail Spoiler with LED Brake Light and Dual Tone Al­loy Wheels.

It is pow­ered by the sim­i­lar 1.5-litre SOHC engine with i-VTEC, churn­ing out 120hp and 145Nm of torque. It is hooked to the Earth Dreams CVT.

In terms of spa­cious­ness and prac­ti­cal­ity, the fourth gen­er­a­tion City pro­vides com­fort that is com­pa­ra­ble with the D-seg­ment mod­els. With a “D-seg­ment space in a B-seg­ment size”, the new City is set­ting a new bench­mark in its seg­ment.

The new City also comes with the 60:40 fold­able rear seats for own­ers to fully utilise space through pas­sen­ger-trunk con­fig­u­ra­tions and en­joy the car with hatch­back util­ity.

As for the City’s safety as­pects, the car has scored high rat­ings in Asean NCAP, with a five-star rat­ing in Adult Oc­cu­pant Pro­tec­tion and four star rat­ing in Child Oc­cu­pant Pro­tec­tion. With the new City, Honda Malaysia has raised the bench­mark fur­ther by mak­ing

ve­hi­cle sta­bil­ity as­sist, hill start as­sist and emer­gency stop sig­nal as stan­dard safety fea­tures across all vari­ants. The V vari­ant is equipped with six airbags that en­hance the safety pro­tec­tion for the driver and pas­sen­gers.

Honda Malaysia is or­gan­is­ing two cam­paigns to reward cus­tomers. The com­pany is run­ning a “Best Time to Get Best Pro­tec­tion” cam­paign of­fer­ing Ecotint RayBar­rier Splen­dour tint film at RM850 to all new and ex­ist­ing Honda own­ers from now un­til March 29. The tint­ing film has a 5-year war­ranty and it has an ul­tra 99.9 per cent UV-A and UV-B pro­tec­tion.

The sec­ond cam­paign is the “Dig­i­tal Trea­sure Hunt Wall Con­test” that is open to all Malaysians. Visit any Honda deal­er­ship na­tion­wide and take a selfie with the cor­rect an­swer to the ques­tion on Honda Malaysia’s Facebook page. Then post the pic­ture to the page to be in the run­ning to win prizes from un­til March 22.

Th­ese ac­tiv­i­ties are in ad­di­tion to the on­go­ing 3S pro­mo­tion, or the Best Deal Pro­mo­tion, where Honda cus­tomers get to en­joy two years of free ser­vice (parts and labour) or cash op­tion, which lasts un­til April 30.

“We are grate­ful to Malaysians for wel­com­ing yet an­other new model from Honda Malaysia. We are also re­view­ing our pro­duc­tion at our Malacca plant to meet the de­liv­ery time­line,” said its man­ag­ing direc­tor and chief

ex­ec­u­tive of­fi­cer, Kat­sato Hayashi.

The 510-litre boot of the new Honda City. The new City, which of­fers C-seg­ment fea­tures at B-seg­ment price, has been well re­ceived by Malaysians.

The dash­board of the new Honda City.

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