Dayang Nur­faizah

Pop­u­lar singer and mu­sic maven Dayang Nur­faizah is also tech-savvy, writes Ama­lina Ka­mal

New Straits Times - - Bots -

HOW DO YOU VIEW THE WORLD TO­DAY WITH TECH­NOL­OGY AT PLAY?

I think it has helped us (the so­ci­ety) feel more con­nected as a com­mu­nity. If you talk about so­cial me­dia alone, it is so ob­vi­ous that the tools have brought peo­ple closer (emo­tion­ally) re­gard­less of where they are.

Keep­ing in touch with my fam­ily in Kuch­ing is so easy and fast too.

I don’t have to wait un­til the end of the day to call and up­date them on my ac­tiv­i­ties. Com­mu­ni­ca­tion can be done in­stantly while mul­ti­task­ing.

Some­times, I do feel they are close to me ev­ery step of my jour­ney be­cause their pres­ence can be felt even when they are not phys­i­cally with me.

MOV­ING FOR­WARD,

WHAT OTHER THINGS IN THIS DIG­I­TAL AGE WILL IN­SPIRE ARTISTES? Per­son­ally, it is the ca­pa­bil­ity of max­imis­ing my time with fans.The con­tact/con­nec­tion does not fade when a con­cert ends be­cause it con­tin­ues on on­line. Ev­ery­thing was so re­stricted back then when we (artistes and fans) would crave for more qual­ity ex­pe­ri­ence. IS IT CRU­CIAL FOR YOU TO CON­STANTLY BE ON YOUR TOES GIVEN THE RAPIDNESS OF THINGS - FROM IN­FOR­MA­TION TO TRENDS AND IN­DUS­TRY DE­VEL­OP­MENTS?

Keep­ing up with lat­est so­ci­etal hits and misses is def­i­nitely quite tough. Some­times there is not much time to process them. That said, I do try my best to stay up­dated and go with the hype.In this dig­i­tal era, artistes are estab­lish­ing and main­tain­ing an on­line pres­ence to be­come more en­gag­ing with to­day’s fans.

Like I men­tioned ear­lier, go­ing dig­i­tal has brought peo­ple closer. I am thank­ful that it has al­lowed me to get closer to my fans. We don’t have to wait for a spe­cific show­case to con­nect.

IS PRI­VACY MORE VALU­ABLE THAN AT­TEN­TION?

Def­i­nitely. That is why I don’t open up so much on so­cial me­dia. Most of my In­sta­gram post­ings are re­lated to my work (pro­mos and up­com­ing shows) and I love that it’s that way. When it comesto per­sonal mat­ters, I like to be­lieve that you don’t nec­es­sar­ily need to give out ev­ery de­tail be­cause it can get dan­ger­ous, es­pe­cially when you are in the pub­lic eye.

WHAT’S YOUR TAKE ON CELEBRI­TIES COM­ING UP WITH THEIR OWN ON­LINE BRAND?

The de­ci­sion to pur­sue en­tre­pre­neur­ial goals de­pends on the in­di­vid­ual.

In this case, if an artiste is con­fi­dent enough and has a burn­ing de­sire to set up an on­line busi­ness, they should go for it be­cause it adds to their ex­per­tise.

I don’t see my­self set­ting up vir­tual shops or of­fer­ing prod­ucts/ser­vices on­line yet. I am still fo­cused on my mu­sic ca­reer.

ARE YOU PLAN­NING TO GO DIG­I­TAL?

Not at the mo­ment. I guess I am old school. I still want peo­ple to col­lect and own hard copies of my mu­sic be­cause there is sen­ti­men­tal value.

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