‘AirAsia will con­tinue to digi­tise op­er­a­tions and ser­vices’

New Straits Times - - Business -

SEPANG: AirAsia Bhd will con­tinue to digi­tise its busi­ness op­er­a­tions and ser­vices as part of its aspiration to trans­form into a dig­i­tal air­line.

Group chief ex­ec­u­tive of­fi­cer Tan Sri Tony Fer­nan­des said the roots of the air­line was dig­i­tal as it started out with the Internet and be­ing a so­cial me­dia-based air­line.

“In terms of how dig­i­tilised the air­line is, to my as­sess­ment, we are only about 30 per cent from what is avail­able out there. But many are still way be­hind us.

“But I hope by end of 2018, we will be like more than 70 per cent dig­i­tilised,” he said at the launch of the “Air­vo­lu­tion 2017: Spear­head­ing In­no­va­tion in Asean” in­au­gu­ral hackathon, here, yes­ter­day.

He hopes to see the use of more Internet of Things, big data an­a­lyt­ics, and more pa­per­less op­er­a­tions mov­ing for­wards.

This, he said, would re­sult in sub­stan­tial cost sav­ings, as well as in­creased cus­tomer ex­pe­ri­ence and sat­is­fac­tion that would trans­late into more rev­enue gen­er­a­tion in fu­ture.

The event, spon­sored by Mi­crosoft, AirAsia San­tan and AirAsia BIG Loy­alty Pro­gramme, among oth­ers, is open to par­tic­i­pants of any na­tion­al­ity re­sid­ing in any of the 26 mar­kets cov­ered by AirAsia’s net­work. Ber­nama

Tan Sri Tony Fer­nan­des

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