TNB soars in Brand Fi­nance’s rank­ing

New Straits Times - - Business -

KUALA LUMPUR: Te­naga Na­sional Bhd (TNB) is the fastest-grow­ing brand in Brand Fi­nance’s Global Top 50 util­ity brands this year, ris­ing 15 spots to 24th.

This rep­re­sents a 33 per cent jump in the na­tional util­ity’s brand value to US$1.58 bil­lion (RM7 bil­lion) from US$1.19 bil­lion last year.

Brand Fi­nance, head­quar­tered in London, said more than half of the brands in this year’s list had de­clined in value.

They in­cluded the top three of Engie (France), EDF (France) and Enel (Italy).

Brand Fi­nance de­scribed TNB’s “Reimag­in­ing TNB” trans­for­ma­tion pro­gramme as well as its move to se­cure gen­er­a­tion ca­pac­ity in­ter­na­tion­ally by ac­quir­ing a 30 per cent stake in In­di­a­based GMR En­ergy Ltd as the right steps that could yield fur­ther growth.

Among other Asian util­i­ties in the list are Korea Elec­tric Power Corp of South Korea (fifth place) Tokyo Elec­tric Power of Ja­pan (11th), Chubu Elec­tric Power Co of Ja­pan (18th), Korea Gas Cor­po­ra­tion of South Korea (19th), Kan­sai Elec­tric Power Co of Ja­pan (30th) and Tata Power of In­dia (47th).

The Util­i­ties 50 brand val­u­a­tion re­port of­fers a cost-ef­fec­tive way for com­pa­nies to gain a bet­ter un­der­stand­ing of their po­si­tion against com­peti­tors.

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