PUB­LIC BANK TAR­GETS YOUNG ADULTS

Lender aims for 100,00 take-up within 12 months

New Straits Times - - Business -

LIDIANA ROSLI KUALA LUMPUR lidiana@nst.com.my

PUB­LIC Bank Bhd is tar­get­ing a col­lec­tive 100,000 take-up of its newly-launched PB Quan­tum Visa and PB Quan­tum Master­card credit card, both tar­get­ing the mass market seg­ment with a min­i­mum an­nual income of RM36,000.

“We are tar­get­ing a take-up of 100,000 cards for both the PB Quan­tum Visa and PB Quan­tum Master­card in the next 12 months,” the bank’s rep­re­senta- tive told NST Busi­ness.

The rep­re­sen­ta­tive said the mass market seg­ment had longterm growth po­ten­tial.

“We are tar­get­ing young work­ing adults by of­fer­ing them re­wards based on their life­style. This seg­ment has great po­ten­tial for growth and great spend­ing power,” he said.

“We will con­tinue to launch more prod­ucts to meet our cus­tomers’ needs,” he said.

“Our cur­rent credit card market share is around 10 per cent. We are grow­ing at dou­ble the in­dus­try rate for card base, card us­age and re­ceiv­ables.”

To cater to its con­sumers’ life­styles, the cards of­fer five per cent cash back on­line for din­ing, en­ter­tain­ment and depart­ment store trans­ac­tions.

On top of cash back, card­mem­bers will also earn up to two times the points for re­tail pur­chases.

As a value-added ben­e­fit, card­mem­bers are able to con­vert any re­tail pur­chase of more than RM1,200 in a sin­gle re­ceipt to 12 month Flex­iPay Plan with zero in­ter­est rates.

It should be noted, how­ever, that con­sumers are re­quired to ap­ply for both cards at the same time.

PIC BY SALHANI IBRAHIM

Pub­lic Bank

Bhd manag­ing di­rec­tor Tan Sri Tay Ah Lek (se­cond from left) at the launch of the PB Quan­tum Visa and PB Quan­tum Master­card credit cards at Me­nara Pub­lic Bank in Kuala Lumpur yes­ter­day.

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