The next (lit­tle) big beauty trend?

New Straits Times - - Flair - AFP Re­laxnews

IN the highly sci­en­tific world of beauty in­no­va­tion, there is al­ways a trendy new in­gre­di­ent or con­cept on the hori­zon. One of the lat­est buzz­words is “mi­croflu­idics”. It is get­ting quite a high pro­file, thanks to Chanel.

The lux­ury brand’s lat­est big beauty launch is called Hy­dra Beauty Mi­cro Creme, and it is be­ing billed as the first cream to be based on camel­lia “mi­cro-droplets”. It de­buted ear­lier this month, and joins the rest of the Hy­dra Beauty fam­ily of prod­ucts, which in­cludes an eye gel, a balm and an en­er­gis­ing mist.

But what ex­actly does “mi­croflu­idics” refer to?

Ac­cord­ing to Chanel Re­search, it is a tech­nique that makes it pos­si­ble to shape droplets one by one, there­fore con­trol­ling their size and ma­nip­u­lat­ing flu­ids to al­ter the struc­ture of an emul­sion. The droplets can then be ef­fec­tively en­cased in an evanes­cent mem­brane.

The prac­ti­cal reper­cus­sions for beauty fans are that ac­tive beauty in­gre­di­ents could be pre­served right up to the mo­ment of ap­pli­ca­tion. So, for ex­am­ple, droplets within beauty prod­ucts do not burst un­til they are ap­plied di­rectly to the skin, whereby they erupt, of­fer­ing a fresh sen­sory ex­pe­ri­ence and more ef­fi­cient mois­tur­i­sa­tion.


In the case of Chanel’s new Hy­dra Beauty Mi­cro CrËme, the gel droplets are able to re­sist burst­ing when they are scooped out of the jar, and only ex­plode when the cream they are con­tained in is ap­plied to the face.

Chanel teamed up with the French sci­en­tific start-up Cap­sum for ex­per­tise in the area of mi­croflu­idics, and ac­cord­ing to Chris­tian Mahè, se­nior vice-pres­i­dent of Chanel Beauty Re­search and In­no­va­tion, it is only the be­gin­ning.

“This mi­croflu­idics in­no­va­tion plat­form is ca­pa­ble of broad­en­ing the scope of pos­si­bil­i­ties (new tech­nolo­gies, new vi­su­als, new tex­tures...) to de­velop tomorrow’s cos­met­ics,” said Mahè in a state­ment.

With so many cut­ting-edge beauty in­no­va­tions be­ing de­vel­oped, only time will tell whether or not the mi­croflu­idics method is set to be­come the hot new beauty trend of the near fu­ture, but what is clear for now is that when it comes to cos­met­ics, good things truly do come in small pack­ages.

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