‘FOCUS ON IMPROVING
Most entrepreneurs fail as they intend to make money, says Virgin Group founder
LIDIANA ROSLI KUALA LUMPUR email@example.com
ASUCCESSFUL entrepreneur needs to focus on creating a business that enriches the lives of others, rather than just profit-making on its own, Virgin Group founder and entrepreneur Sir Richard Charles Nicholas Branson said.
The legendary businessman opined that it is important for entrepreneurs to be certain and focused on their purpose before embarking on whatever they set their hearts on.
“A business is simply an idea that will improve people’s lives and, hopefully, some money will come out of it,” he said with a laugh during his panel at the Global Transformation Forum 2017 (GTF2017) here yesterday.
“There are a few exceptions to that of course, but most entrepreneurs fail because they intend to make money instead of enriching lives.
“It is important to find that purpose first before embarking on a project.”
Branson stressed that entrepreneurs should not be afraid or ashamed of their failures as failures build both character — and interestingly enough — their respective brand.
“You are not an entrepreneur if you do not have failures,” Branson