Lazada brings Alibaba's Taobao bazaar to Sin­ga­pore shop­pers

New Straits Times - - Business -

SIN­GA­PORE: Alibaba’s bring­ing its teem­ing Taobao In­ter­net mar­ket­place to Sin­ga­pore.

Alibaba Group Hold­ing Ltd and Lazada Group SA are team­ing up to sell se­lect Taobao prod­ucts di­rect to shop­pers in the af­flu­ent is­land-state, strik­ing their first part­ner­ship since the Chi­nese com­pany took con­trol of South­east Asia’s largest e-com­merce op­er­a­tor a year ago.

Lazada was launch­ing a ded­i­cated web­site linked di­rectly to Alibaba’s largest shop­ping plat­form, said Alexis Lan­ternier, chief ex­ec­u­tive of­fi­cer of Lazada Sin­ga­pore.

To start with, the new site would add 400,000 Taobao prod­ucts that weren’t avail­able now to an ex­ist­ing lineup of about five mil­lion prod­ucts, he said.

Alibaba and Lazada are now pre­par­ing to deepen their op­er­a­tions in the fast-grow­ing re­gion, an­tic­i­pat­ing Ama­zon.com Inc’s en­try this year.

In link­ing Taobao with Lazada, the two are try­ing to ease a process that’s gained mo­men­tum in re­cent years.

Bar­gain hunters in Sin­ga­pore al­ready buy di­rectly from Alibaba’s Chi­nese mar­ket­place, some through agents who help with English trans­la­tions.

Scams may be an is­sue as Taobao is an open mar­ket­place and can be dif­fi­cult to po­lice.

How­ever, Lan­ternier said Lazada would take swift ac­tion to pro­tect con­sumers if it was no­ti­fied of fakes. Bloomberg

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