Lazada brings Alibaba's Taobao bazaar to Singapore shoppers
SINGAPORE: Alibaba’s bringing its teeming Taobao Internet marketplace to Singapore.
Alibaba Group Holding Ltd and Lazada Group SA are teaming up to sell select Taobao products direct to shoppers in the affluent island-state, striking their first partnership since the Chinese company took control of Southeast Asia’s largest e-commerce operator a year ago.
Lazada was launching a dedicated website linked directly to Alibaba’s largest shopping platform, said Alexis Lanternier, chief executive officer of Lazada Singapore.
To start with, the new site would add 400,000 Taobao products that weren’t available now to an existing lineup of about five million products, he said.
Alibaba and Lazada are now preparing to deepen their operations in the fast-growing region, anticipating Amazon.com Inc’s entry this year.
In linking Taobao with Lazada, the two are trying to ease a process that’s gained momentum in recent years.
Bargain hunters in Singapore already buy directly from Alibaba’s Chinese marketplace, some through agents who help with English translations.
Scams may be an issue as Taobao is an open marketplace and can be difficult to police.
However, Lanternier said Lazada would take swift action to protect consumers if it was notified of fakes. Bloomberg