Chery takes on Mercedes in China
BEIJING: Chinese carmaker Chery Automobile Co Ltd has filed a complaint with the country’s trademark regulator over Mercedes-Benz’s use of the “EQ” name for a line of green-energy vehicles. A Chery spokesman said yesterday it had filed a complaint with the Trademark Office of the State Administration for Industry and Commerce, which it hoped would bar Mercedes from using the name in China. She said
Chery has used the name “eQ” for its two-door battery electric car for two years.