Teh tarik from Amy Search

The rock leg­end loves his tea, and will be com­ing up with his own brew, writes Den­nis Chua

New Straits Times - - Groove - dchua@nst.com.my

TEA has al­ways made his day, and Suhaimi Ab­dul Rahman a.k.a. Amy of Search will be of­fer­ing his own brand, named af­ter his tagline Ph­weet!, by year end. “Rock fans, be pre­pared for my spe­cial Ph­weet! Teh Tarik in De­cem­ber. It’s some­thing I’ve al­ways wanted to do, since I’m a tea lover at heart,” says Amy.

“From my early days as an as­pir­ing mu­si­cian, to the es­tab­lished rock singer that I am today, tea has never failed to cheer me up af­ter a hard day’s work.

“It not only fu­els my en­er­getic stage pres­ence, but is also a life­style which I’ve shared with my band­mates, fam­ily and friends.”

The rocker turns 60 on July 28 next year, and wants to mark the new year with a spe­cial “thank you” to rock-lov­ing Malaysians of all ages.

“The num­ber 60 is my time to re­flect on life and share some­thing mem­o­rable with all Malaysians whose sup­port, loy­alty and love has made me who I am today.

“I de­cided to choose teh tarik as my an­niver­sary prod­uct be­cause it is a true Malaysian icon of a drink.”

Will he be com­ing up with more con­sumer prod­ucts in fu­ture?

“Prob­a­bly. It all de­pends on pop­u­lar de­mand,” says Amy. “Singing may be my first love, but I also be­lieve in pro­mot­ing fash­ion and bev­er­ages, con­sumer prod­ucts I iden­tify with.”

Amy has his own line of men’s fash­ion with an Is­lamic theme. It is mar­keted un­der Gen­eral Prod­ucts By Amy Search and is pro­moted at the an­nual Asia Is­lamic Fash­ion Week. The fash­ion brand is two years old.

Two years ago, he set up the Al Bayan school, a re­li­gious school, in Sun­gai Bu­loh, Se­lan­gor. It ini­tially ac­com­mo­dated 16 stu­dents aged 7 to 15.

It was sub­se­quently re­lo­cated to a larger site in De­nai Alam, Shah Alam last year, and cur­rently houses more than 30 stu­dents and six teach­ers. Be­sides Is­lamic stud­ies, the stu­dents are also taught sub­jects such as Ara­bic, English and Math­e­mat­ics.

The school also or­gan­ises art ex­hi­bi­tions, par­tic­u­larly those that showcase Is­lamic cal­lig­ra­phy or seni khat.

One of these ex­hi­bi­tions ti­tled Ca­haya Jiwa by artist Sai­ful Kadir was held at Is­tana Bu­daya in Jalan Tun Razak, Kuala Lumpur last year.

Amy also has Ph­weet! Cof­fee, his own brand of pre­mium white cof­fee which was launched last year.

“As a busi­ness­man, I don’t in­tend to go far from my first love which is mu­sic. If I were to come up with more con­sumer prod­ucts, they would al­ways be things that go well with mu­sic.

“Fash­ion and drinks are spot-on. Who knows, I may have a cof­fee-ta­ble book about my band and me with lots of pic­tures.”


Amy Search plans to launch his own brand of teh tarik at year-end.

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