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New Straits Times - - Excellence In Education -

HE dis­tinc­tive­ness of Malaysian food has given an op­por­tu­nity for Malaysia to be­come a world culi­nary tourism des­ti­na­tion.

The di­ver­sity is a big draw for tourists, who also visit the coun­try to shop, ad­mire the cul­ture and have a good time.

The global re­tail sale of Malaysian food prod­ucts is ex­pected to ex­pand by 4.8 per cent to US$6.4 tril­lion (RM28.32 tril­lion) by 2020.

Look­ing at the na­ture of the hos­pi­tal­ity in­dus­try, the emer­gence of culi­nary tourism has seen rapid growth. There will be a greater de­mand for ex­pe­ri­enced work­ers and pro­fes­sional ser­vices in ho­tels, food ser­vice and cater­ing.

In line with the high de­mand and promis­ing fu­ture in this field, Man­age­ment & Sci­ence Univer­sity (MSU) is of­fer­ing Bach­e­lor’s De­gree and Diploma in Culi­nary Arts and Patis­serie Arts, un­der its School of Hos­pi­tal­ity and Creative Arts.

This pro­gramme pro­vides stu­dents with the op­por­tu­nity to trans­form their pas­sion for cook­ing into a pro­fes­sional skill that will guide them into the ex­cit­ing world of food prepa­ra­tion. It will also equip stu­dents with ad­vanced skills in culi­nary arts and strong prod­uct knowl­edge, as well as the abil­ity to per­form and or­gan­ise food pro­duc­tion ac­cord­ing to es­tab­lished in­ter­na­tional stan­dards.

Stu­dents will be ex­posed to tech­ni­cal skills in kitchen setup and or­gan­i­sa­tion, food prod­uct knowl­edge, patis­serie, sen­so­rial anal­y­sis, menu de­vel­op­ment and food and bev­er­age man­age­ment.

The pro­gramme of­fered along th­ese ar­eas meet the strin­gent stan­dards set by the lo­cal or in­ter­na­tional bod­ies.

MSU’s award-win­ning home-grown pro­grammes are among the best in the re­gion. Th­ese pro­grammes are meticulously crafted to noost the grad­u­ate’s worth.

The univer­sity as­pires to pro­vide ed­u­ca­tion that will en­hance em­ploy­a­bil­ity of its grad­u­ates and at the same time, en­rich the stu­dents learn­ing ex­pe­ri­ence with eth­i­cal and moral val­ues.

The recog­ni­tion of any in­sti­tu­tion of higher learn­ing lies on the strength of its pro­grammes and fac­ulty mem­bers.

While en­sur­ing the re­quire­ments of aca­dem­i­cally qual­i­fied fac­ulty mem­bers are be­ing met, MSU fur­ther for­ti­fies its brand im­age through the de­ploy­ment of in­ter­na­tional vis­it­ing pro­fes­sors and in­sti­tu­tional col­lab­o­ra­tions.

As one of Malaysia’s best teach­ing and learn­ing uni­ver­si­ties, MSU gives top pri­or­ity to build­ing both stu­dents and fac­ulty.

MSU is en­gag­ing highly-qual­i­fied aca­demics and in­ter­na­tional vis­it­ing pro­fes­sors, and blend­ing global ex­po­sure with ex­ten­sive in­dus­trial train­ing and per­sonal en­rich­ment com­pe­tency el­e­ments to de­liver com­pelling learn­ing ex­pe­ri­ences within a holis­tic cur­ricu­lum that boosts grad­u­ates’ em­ploy­a­bil­ity.

Global, col­lab­o­ra­tive, in­dus­try- and en­ter­priseem­bed­ded MSU of­fers ini­tia­tives in stu­dent mo­bil­ity, lead­er­ship de­vel­op­ment and market im­mer­sion through pro­grammes of global mo­bil­ity (GMP), global lead­er­ship (GLP) and global in­tern­ship (GIP) that em­power grad­u­ates with well­rounded com­pe­tency.

MSU grad­u­ates are pop­u­lar among em­ploy­ers. A grad­u­ate tracer study by the Min­istry of Higher Ed­u­ca­tion shows 98.6 per cent of MSU grad­u­ates se­cure em­ploy­ment within six months of their grad­u­a­tion.

MSU was also ac­corded the “Ex­cel­lent Sta­tus Univer­sity” twice, on the na­tional univer­sity-rat­ing sys­tem SETARA, by the Malaysian Min­istry of Higher Ed­u­ca­tion and The Most En­tre­pre­neur­ial Pri­vate Univer­sity 2016.

A re­cent rat­ing, plac­ing MSU on world-class stan­dards, was the QS 2016 Rat­ing, which awarded Five Stars to the univer­sity for its teach­ing, em­ploy­a­bil­ity, fa­cil­i­ties, so­cial re­spon­si­bil­ity and in­clu­sive­ness.

MSU pre­pares stu­dents to be­come pro­fes­sion­als in food ser­vice and cater­ing.

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