Sam­sung to face big­gest test with S8’s US launch

New Straits Times - - Business -

SEOUL: The world’s big­gest smart­phone maker Sam­sung is set to un­veil its lat­est flag­ship, the Galaxy S8, in New York to­day as it seeks to move on from last year’s hu­mil­i­at­ing re­call cri­sis.

Sam­sung Elec­tron­ics was forced to dis­con­tinue the Galaxy Note 7, orig­i­nally in­tended to com­pete with Ap­ple’s iPhone, af­ter a chaotic re­call.

The de­ba­cle cost the com­pany bil­lions in lost prof­its and ham­mered its global rep­u­ta­tion and cred­i­bil­ity, dur­ing a tor­rid pe­riod when it was also em­broiled in a cor­rup­tion scan­dal.

Sam­sung blamed the Galaxy Note 7 cri­sis on faulty bat­ter­ies, apol­o­gised to con­sumers for caus­ing con­cern and was forced to post­pone the S8 launch.

The Verge, a US-based on­line news net­work spe­cial­is­ing on tech­nol­ogy, de­scribed the new de­vice as Sam­sung’s “big­gest test ever”.

“Sam­sung now needs to re­assert its re­li­a­bil­ity while also re­boot­ing its tech­no­log­i­cal ad­van­tage,” it said.

On its web­site, Sam­sung says the lat­est ad­di­tion to the Galaxy line-up rep­re­sents “the start of a new era”, but of­fered lit­tle in­for­ma­tion about its fea­tures.

The Galaxy S8 is ex­pected to be avail­able in late April with a price range of around US$900 (RM3,980). AFP

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