Samsung to face biggest test with S8’s US launch
SEOUL: The world’s biggest smartphone maker Samsung is set to unveil its latest flagship, the Galaxy S8, in New York today as it seeks to move on from last year’s humiliating recall crisis.
Samsung Electronics was forced to discontinue the Galaxy Note 7, originally intended to compete with Apple’s iPhone, after a chaotic recall.
The debacle cost the company billions in lost profits and hammered its global reputation and credibility, during a torrid period when it was also embroiled in a corruption scandal.
Samsung blamed the Galaxy Note 7 crisis on faulty batteries, apologised to consumers for causing concern and was forced to postpone the S8 launch.
The Verge, a US-based online news network specialising on technology, described the new device as Samsung’s “biggest test ever”.
“Samsung now needs to reassert its reliability while also rebooting its technological advantage,” it said.
On its website, Samsung says the latest addition to the Galaxy line-up represents “the start of a new era”, but offered little information about its features.
The Galaxy S8 is expected to be available in late April with a price range of around US$900 (RM3,980). AFP