Prasarana sub­sidiary ac­cords nam­ing rights priv­i­leges to cor­po­ra­tion

New Straits Times - - Business -


THE Glen­marie light rail tran­sit (LRT) sta­tion will be re­branded as CGC-Glen­marie LRT sta­tion af­ter Prasarana In­te­grated De­vel­op­ment Sdn Bhd (PRIDE) ac­corded the nam­ing rights priv­i­leges to Credit Guar­an­tee Corp Malaysia Bhd (CGC).

Pub­lic trans­port ser­vice provider Prasarana Malaysia Bhd said the “own­er­ship” of the sta­tion was com­mer­cially ideal as it was a new sta­tion un­der the LRT line ex­ten­sion project that was of­fi­cially opened in June last year.

A sub­sidiary of Prasarana, PRIDE pro­motes and man­ages the sta­tion nam­ing rights pro­gramme, the first of its kind in South­east Asia.

It al­lows cor­po­ra­tions or brands the op­por­tu­nity to bid for the right to trans­form a sta­tion to re­flect the brand’s cor­po­rate iden­tity and name the sta­tion af­ter them­selves.

“As the brand owner of the sta­tion, CGC not only can re­name the sta­tion but also has the priv­i­lege of re­paint­ing the sta­tion to pro­mote its brand and image, and util­is­ing the in­te­rior for its ad­ver­tis­ing needs,” said Prasarana in a state­ment.

It said CGC was also of­fered a re­tail kiosk to take ad­van­tage of the high rid­er­ship of the Ke­lana Jaya Line.

The line runs be­tween Gom­bak and Pu­tra Heights and is in­te­grated to the Am­pang/Sri Petaling Line at Masjid Jamek sta­tion.

“In the fu­ture, it will be an in­te­grated sta­tion for the new LRT Line 3 run­ning be­tween Ban­dar Utama and Jo­han Se­tia in Klang, sched­uled to be­gin op­er­a­tions in 2020.”

CGC pres­i­dent and chief ex­ec­u­tive officer Datuk Mohd Zam­ree Mohd Ishak said the move was in line with the com­pany’s ef­forts to pro­mote the com­pany and small and medium en­ter­prises (SMEs).

“By col­lab­o­rat­ing with Prasarana, we will bring our brand closer to fel­low Malaysians and cre­ate greater brand aware­ness of CGC, which is in line with our as­pi­ra­tion to be the house­hold name for SMEs by 2020.

“Since 1972, CGC has been pow­er­ing Malaysian SMEs and we have is­sued more than RM63.5 bil­lion in guar­an­tees ben­e­fit­ing 330,000 SMEs.

“We are com­mit­ted to con­tinue serv­ing Malaysian SMEs at our 16 branches na­tion­wide, in­clud­ing our main branch near the CGCGlen­marie LRT sta­tion.”

The re­brand­ing of the CGCGlen­marie LRT sta­tion fol­lows af­ter the Bank Rakyat-Bangsar LRT sta­tion, AirAsia-Bukit Bin­tang mono­rail sta­tion and KL Gate­way-Univer­siti LRT sta­tion.

The re­branded CGC-Glen­marie LRT sta­tion will be­come an in­te­grated sta­tion for the Light Rail Tran­sit Line 3 project that runs be­tween Ban­dar Utama and Jo­han Se­tia in Klang.

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