CGC NOW ‘OWNS’
Prasarana subsidiary accords naming rights privileges to corporation
THE Glenmarie light rail transit (LRT) station will be rebranded as CGC-Glenmarie LRT station after Prasarana Integrated Development Sdn Bhd (PRIDE) accorded the naming rights privileges to Credit Guarantee Corp Malaysia Bhd (CGC).
Public transport service provider Prasarana Malaysia Bhd said the “ownership” of the station was commercially ideal as it was a new station under the LRT line extension project that was officially opened in June last year.
A subsidiary of Prasarana, PRIDE promotes and manages the station naming rights programme, the first of its kind in Southeast Asia.
It allows corporations or brands the opportunity to bid for the right to transform a station to reflect the brand’s corporate identity and name the station after themselves.
“As the brand owner of the station, CGC not only can rename the station but also has the privilege of repainting the station to promote its brand and image, and utilising the interior for its advertising needs,” said Prasarana in a statement.
It said CGC was also offered a retail kiosk to take advantage of the high ridership of the Kelana Jaya Line.
The line runs between Gombak and Putra Heights and is integrated to the Ampang/Sri Petaling Line at Masjid Jamek station.
“In the future, it will be an integrated station for the new LRT Line 3 running between Bandar Utama and Johan Setia in Klang, scheduled to begin operations in 2020.”
CGC president and chief executive officer Datuk Mohd Zamree Mohd Ishak said the move was in line with the company’s efforts to promote the company and small and medium enterprises (SMEs).
“By collaborating with Prasarana, we will bring our brand closer to fellow Malaysians and create greater brand awareness of CGC, which is in line with our aspiration to be the household name for SMEs by 2020.
“Since 1972, CGC has been powering Malaysian SMEs and we have issued more than RM63.5 billion in guarantees benefiting 330,000 SMEs.
“We are committed to continue serving Malaysian SMEs at our 16 branches nationwide, including our main branch near the CGCGlenmarie LRT station.”
The rebranding of the CGCGlenmarie LRT station follows after the Bank Rakyat-Bangsar LRT station, AirAsia-Bukit Bintang monorail station and KL Gateway-Universiti LRT station.
The rebranded CGC-Glenmarie LRT station will become an integrated station for the Light Rail Transit Line 3 project that runs between Bandar Utama and Johan Setia in Klang.