Min­istry launches cam­paign to boost sale of chillies pro­duced at home

New Straits Times - - News - NOORSILA ABD MAJID PUTRAJAYA news@nst.com.my

TO en­cour­age more peo­ple to eat lo­cally-pro­duced chillies, the Agri­cul­ture and Agro-based In­dus­try Min­istry (MOA) has em­barked on an “Eat More Lo­cal Chillies” cam­paign yes­ter­day.

The na­tion­wide cam­paign was launched by its min­is­ter, Datuk Seri Ahmad Shabery Cheek.

“Lo­cal chillies are pre­mium chillies. The qual­ity is bet­ter than im­ported ones,” Shabery said here.

“This cam­paign aims to ed­u­cate our peo­ple to choose lo­cal chillies over im­ported ones.”

Malaysia pro­duces 60 per cent of red chillies for lo­cal con­sump­tion.

There are two types of lo­cal chillies — cili merah minyak and cili merah ku­lai.

“We im­port 40 per cent of chillies from neigh­bour­ing coun­tries. There are cer­tain months where they will dump a lot of chillies into our mar­ket, like in May,” Shabery said.

“Fur­ther­more, we can’t have an anti-dump­ing pol­icy for chillies be­cause of our trade pact.”

Lo­cal chillies tend to lose out be­cause of the price war, he added.

“Be­cause our chillies are pre­mium grade, the pro­duc­tion cost is higher. They are sold for be­tween RM8 and RM9 per kg.”

Im­ported chillies are sold be­tween RM2.50 and RM2.80 per kg, ac­cord­ing to a FAMA price check. The “Eat More Lo­cal Chillies” cam­paign is ex­pected to ben­e­fit some 2,000 young agri­cul­tural en­trepreneurs.


Datuk Seri Ahmad Shabery Cheek (cen­tre) at the launch of the ‘Eat More Lo­cal Chillies’ cam­paign in Putrajaya yes­ter­day.

Newspapers in English

Newspapers from Malaysia

© PressReader. All rights reserved.