‘BUY MORE LOCAL CHILLIES’
Ministry launches campaign to boost sale of chillies produced at home
TO encourage more people to eat locally-produced chillies, the Agriculture and Agro-based Industry Ministry (MOA) has embarked on an “Eat More Local Chillies” campaign yesterday.
The nationwide campaign was launched by its minister, Datuk Seri Ahmad Shabery Cheek.
“Local chillies are premium chillies. The quality is better than imported ones,” Shabery said here.
“This campaign aims to educate our people to choose local chillies over imported ones.”
Malaysia produces 60 per cent of red chillies for local consumption.
There are two types of local chillies — cili merah minyak and cili merah kulai.
“We import 40 per cent of chillies from neighbouring countries. There are certain months where they will dump a lot of chillies into our market, like in May,” Shabery said.
“Furthermore, we can’t have an anti-dumping policy for chillies because of our trade pact.”
Local chillies tend to lose out because of the price war, he added.
“Because our chillies are premium grade, the production cost is higher. They are sold for between RM8 and RM9 per kg.”
Imported chillies are sold between RM2.50 and RM2.80 per kg, according to a FAMA price check. The “Eat More Local Chillies” campaign is expected to benefit some 2,000 young agricultural entrepreneurs.
Datuk Seri Ahmad Shabery Cheek (centre) at the launch of the ‘Eat More Local Chillies’ campaign in Putrajaya yesterday.