First-hand exposure to cultures
NINE students from the University of Malaya took part in a corporate social responsibility (CSR) programme as part of a course in techniques of public relations under its media studies department.
For two days, students were exposed to various activities at the National Elephant Conservation Centre (NECC) and with the indigenous community in Pos Betau, Kuala Lipis, Pahang.
Programme coordinator Associate Professor Datin Dr Hasmah Zanuddin said: “The public relations with the community programme did not only expose students to the importance of CSR but also gave them the experience to contribute through social and educational programmes in rural areas, especially among the indigenous communities.”
Among the activities were cleaning up the elephants’ conservation compound, mingling with the Orang Asli Semai community and conducting activities with their children.
The students enjoyed a water rafting activity which was also aimed to get them to realise their potential and to work together as a team.
Hafizal from the Semai community said: “Programmes like this provide a lot of positive impact on the development of the village. It can also be a sharing session to expose others on our culture through our food and traditions.”
Also at Pos Betau for the programme was Peter Hanson, an Australian doctor who voluntarily provided free health screening services to the local residents.
He said: “The health facilities here has room for improvement. The lack of hygiene and health facilities can lead to more problems in the future.” He hopes that the health facilities can be developed for the people of Pos Betau.