MAS on board

MALAYSIA Air­lines com­mits to ‘Ne­garaku’ ini­tia­tive by fea­tur­ing em­blem, spe­cial liv­ery on planes.

New Straits Times - - Front Page - AZURA ABAS PUTRAJAYA news@nst.com.my

MALAYSIA Air­lines has pledged its par­tic­i­pa­tion in the “Ne­garaku” ini­tia­tive, which is aimed at in­still­ing the spirit of pa­tri­o­tism.

In a spe­cial cer­e­mony wit­nessed by Prime Min­is­ter Datuk Seri Na­jib Razak yes­ter­day, of­fi­cials of the na­tional car­rier pledged to sup­port the ini­tia­tive by fea­tur­ing the “Ne­garaku” em­blem with spe­cial liv­ery on sev­eral of its air­craft, among oth­ers.

Malaysia Air­lines Bhd chief ex­ec­u­tive of­fi­cer Peter Bellew said the “Ne­garaku” logo would be fea­tured on touch­points, in­clud­ing the air­line’s board­ing passes, uni­forms, emails and of­fi­cial web­site.

“For us, the ‘Ne­garaku’ brand is very sim­i­lar to our own. ‘Ne­garaku’ is a Ba­hasa Malaysia word for ‘My Na­tion’, but it means so much more than that.

“It speaks vol­umes for the pride and love Malaysians have for each other and their na­tion. And we, the na­tional air­line, are proud to be part of that as we bear the ‘Ne­garaku’ logo on be­half of each and ev­ery Malaysian whose flag we rep­re­sent world­wide,” he said.

Dur­ing the cer­e­mony, the prime min­is­ter was pre­sented with a spe­cial Malaysia Air­lines board­ing pass and an air­craft model with spe­cial liv­ery at Per­dana Pu­tra here yes­ter­day.

Present were Com­mu­ni­ca­tions and Mul­ti­me­dia Min­is­ter Datuk Seri Salleh Said Keruak and Trans­port Min­is­ter Datuk Seri Liow Tiong Lai.

Bellew said Malaysia Air­lines was proud to com­mit it­self to the “Ne­garaku” ini­tia­tive to un­der- line its sta­tus as the only 100 per cent Malaysian-owned air­line.

“Ne­garaku is about beauty. Malaysia has a unique cul­ture and bio­di­ver­sity. Tourism is just start­ing in Malaysia. Peo­ple have no con­cept of how big the tourism in­dus­try can be. Sabah and Sarawak are poised to lead the way.

“Ne­garaku is about faith. Reli­gious faith of ev­ery per­sua­sion in ev­ery form is open and en­cour­aged. My col­leagues live their faith ev­ery day at work and care for each other. It is a beau­ti­ful thing to wit­ness,” said Bellew.

He said “Ne­garaku” de­picted the unique har­mony among the coun­try’s mul­ti­eth­nic com­mu­nity.

“From Asia to the Amer­i­cas, from Europe to Africa, there have been 60 years of wars and con­flict. Malaysia holds a flame of peace year in and year out.

“Ne­garaku is about the hard work which has put Malaysia in the top 25 economies glob­ally. It is a na­tion that grew at a rapid rate but never lost its fam­ily val­ues.”

Bellew praised Na­jib for his con­tin­u­ous sup­port to Malaysia Air­lines, adding that in the last nine months, it had recorded a load fac­tor growth of 15 per cent.

In De­cem­ber, Malaysia Air­lines recorded a load fac­tor of 90 per cent, the high­est reg­is­tered by any full ser­vice car­rier in the world, bet­ter than Amer­i­can Air­lines, Bri­tish Air­ways and Sin­ga­pore Air­lines.

Page 1 pic: A pilot and cabin crew mem­bers hold­ing a model plane sport­ing the new Malaysia Air­lines liv­ery in Putrajaya yes­ter­day. PIC BY AH­MAD IRHAM MOHD NOOR

PIC BY MOHD FADLI HAMZAH

Datuk Seri Na­jib Razak re­ceiv­ing a spe­cial Malaysia Air­lines board­ing pass and an air­craft model with spe­cial liv­ery in Putrajaya yes­ter­day from Malaysia Air­lines Bhd chief ex­ec­u­tive of­fi­cer Peter Bellew. With them is Malaysia Air­lines Bhd chair­man Tan Sri Md Nor Md Yu­sof.

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