Record-break­ing view­er­ship

New Straits Times - - Groove - Ns­tent@nst.com.my tahir.al­hamzah@nst.com.my

FOX Net­works Group’s orig­i­nal pro­duc­tion Asia’s Next Top Model Sea­son 5 (AsNTM5), which pre­miered ear­lier this month, saw a record-break­ing re­sponse from view­ers across Asia.

AsNTM5 did not dis­ap­point loyal fol­low­ers, with chart-top­ping view­er­ship in mul­ti­ple coun­tries. On­line en­gage­ment from the show’s ded­i­cated fan­base has proven to be at an all-time high across all key so­cial me­dia plat­forms.

Now in its fifth sea­son, the show is show­ing no signs of slow­ing down, par­tic­u­larly in Sin­ga­pore, the Philip­pines and Malaysia, where the sea­son 5 pre­miere was the high­est-rated de­but of all sea­sons on Star World.

In the Philip­pines, Sin­ga­pore and Viet­nam, the pre­miere tele­cast of AsNTM5 made Star World the #1 Western gen­eral en­ter­tain­ment pay chan­nel, while Thai­land made Fox the #1 re­gional gen­eral en­ter­tain­ment chan­nel in that times­lot.

Un­prece­dented lev­els of so­cial en­gage­ment were recorded in the week lead­ing up to the pre­miere with 20,606,923 im­pres­sions and 745,666 en­gage­ments across Face­book, Twit­ter and In­sta­gram. The high­est lev­els of en­gage­ment on Face­book came from the Philip­pines and In­done­sia, with new ter­ri­to­ries such as Viet­nam show­ing sig­nif­i­cantly higher lev­els of en­gage­ment.

The AsNTM5 on­line com­mu­nity con­tin­ues to grow at an im­pres­sive rate. Face­book has seen a 39 per cent in­crease over the last sea­son to more than 687,000 fans, while the In­sta­gram fol­low­ing has grown more than 18 per cent to al­most 140,000 fans over the same pe­riod.

Asia’s Next Top Model is a re­al­ity se­ries based on the pop­u­lar Top Model fran­chise from Amer­ica. Fea­tur­ing mod­els from the en­tire Far East re­gion, this fifth sea­son is hosted by Asian su­per­model Cindy Bishop from Thai­land, and is pre­sented by main spon­sors Subaru, Sun­way, Zalora and May­belline.

Ex­pect the un­ex­pected with AsNTM5, air­ing ev­ery Wed­nes­day at 9pm on on Star World (Astro chan­nel 711 and 722 HD). For ex­clu­sive news and up­dates on the show, visit www.as­ntm.com/, and fol­low As­NTM on Face­book, Twit­ter and In­sta­gram.

AF­TER tak­ing a two-year break from the spot­light, Reza Mo­hamed is ready to get back into the ac­tion. The 38-year-old TV host, whose full name is Syai­ful Reza Mo­hamed, be­came a house­hold name af­ter par­tic­i­pat­ing in Sea­son 3 of the Astro hit tal­ent re­al­ity show Akademi Fan­ta­sia in 2005, the year which saw the phe­nom­e­nal Mawi win­ning the cham­pion ti­tle.

The break, how­ever, was only from the pub­lic eye. He con­tin­ued do­ing work re­lated to en­ter­tain­ment on a free­lance ba­sis.

“Yes, it’s been a while. For the last cou­ple of years, I have de­voted my­self to do­ing work be­hind the scenes. I did some voice-overs and copy­writ­ing. Honestly, it felt re­fresh­ing stay­ing away for a bit. I guess I needed that space to re­flect.

“I didn’t re­ally miss the hec­tic sched­ule, but I do miss host­ing and go­ing on air,” ad­mits Reza, who was a ra­dio an­nouncer with ERA FM for five years and later Suria FM for three years, be­fore the break.

“Even when I was with the ra­dio sta­tions, I was do­ing voice-over work, a job in­tro­duced to me by Cikgu Mar­lia (Datin Mar­lia Musa who was one of the pro­fes­sional train­ers for AF3 and also a no­table voice-over tal­ent in the coun­try).

“Do­ing voice-over work is fun but tir­ing too. Just imag­ine, at one time, I had to do the voices for 13 char­ac­ters! Any­way, I count my bless­ings as I could still earn a liv­ing while on this sup­posed ‘break’,” adds Reza, who also hosted Astro Ria’s Durian Run­tuh and Ke­lab Pop, and acted in Bade Azmi’s 2006 movie Malaikat Maut.

“I’m ready to be on stage and in front of the cam­era again.”

KONSERT NOVA 2017

In Au­gust, Reza will be the em­cee at Konsert Nova 2017, an event or­gan­ised by Suasana Enak which fea­tures pop­u­lar lo­cal and In­done­sian artistes such as Judika, Cakra Khan, Syahrini, Dayang Nur­faizah, Azlan Typewriter and Faizal Tahir. The con­cert, set for Aug 5, will take place at Malawati Sta­dium in Shah Alam.

The con­cert, to mark the 60th an­niver­sary of re­la­tions be­tween Malaysia and In­done­sia, will show­case 25 songs. The artistes will be backed by a 25-piece orches­tra, led by mu­sic pro­ducer Aubrey Suwito.

For de­tails, go to www.kon­sert­nova.com or fol­low the con­cert’s of­fi­cial so­cial me­dia ac­counts at In­sta­gram and Face­book (@ kon­sert­nova).

I’m ready to be on stage and in front of the cam­era again.

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