Food for thought

New Straits Times - - Bots -

HOW WELL ADAPTED ARE YOU WITH

TO­DAY’S DIG­I­TAL LAND­SCAPE?

Not as well as I or the peo­ple around me would like to be don’t get me wrong. I kind of love the idea of not be­ing pulled

into it so much. I have been around (started my ca­reer) since be­fore the start of the tech trend, that’s why I tend to be more cau­tious when ven­tur­ing into new things, es­pe­cially where the In­ter­net is

con­cerned.

While in­for­ma­tion tech­nol­ogy has many

ad­van­tages (for in­stance, cam­paign en­gage­ments) since ev­ery­one is prac­ti­cally “con­nected”, some things about go­ing dig­i­tal scares me still, such as pri­vacy is­sues. I have many peo­ple whom I care about (my grand­chil­dren es­pe­cially), so I try my best to stay away from be­ing

part of the so­cial me­dia frenzy. Aside from What­sApp, the only on­line pres­ence that I have is the Khadi­jah’s Kitchen so­cial me­dia ac­count, the restau­rant that I run.

WOULD YOU AGREE THAT DIG­I­TAL TECH­NOL­OGY HAS HELPED IN­CREASE YOUR BUSI­NESS PRO­DUC­TIV­ITY?

Of course it helps in some way. I am not en­tirely op­posed to tech­nol­ogy be­cause I can reach out to a wider range of cus­tomers and share pro­mo­tional up­dates in a more cost-savvy man­ner. The on­line rat­ings also help put the eye­ball on Khadi­jah’s Kitchen. A good re­view is def­i­nitely a great way to mo­ti­vate the staff. That said, be­ing on­line also al­lows you to be­come more vul­ner­a­ble to neg­a­tive com­ments. That is why you have to al­ways be pre­pared, es­pe­cially as a busi­ness owner. The mo­ment you re­tal­i­ate in a harsh way, that’s the end of you since so­cial me­dia

is in fact one of the best tools for mea­sur­ing con­sumer en­gage­ment. IS THERE A SO­CIAL ME­DIA HABIT

THAT YOU FIND BIZARRE? Peo­ple try­ing their best to get In­sta­wor­thy photos or should I say ‘flat­lays’ of their food. Many of my cus­tomers do it and it’s al­ways en­ter­tain­ing to watch. I am

still try­ing to wrap my head around the whole prac­tice be­cause I per­son­ally don’t

un­der­stand it. WHAT IS YOUR BIG­GEST DIG­I­TAL PET

PEEVE?

That’s when peo­ple come up to me and rant about the lat­est vi­ral news. Most of the time, the story is up­set­ting and if I’m ever caught in such sit­u­a­tion, my day is spoilt be­cause it makes me feel help­less. I mean, we al­ready get enough up­set­ting

up­dates from con­ven­tional chan­nels. WHAT QUAL­ITY DO YOU THINK IS

LACK­ING IN DIG­I­TAL USERS?

I won’t say in­tel­lect be­cause if you think about it, avid users who make full use of the tech­nol­ogy are al­ready smart. Oth­er­wise, the tech­no­log­i­cal ad­vance­ments that we see to­day would not have ex­isted. How­ever, that doesn’t stop them from be­ing ig­no­rant. Balanc­ing the good and the bad is cru­cial be­cause tech­nol­ogy in the wrong hands has the power to dis­rupt the truth. I have al­ways main­tained a mod­er­ate ap­proach to it (tech­nol­ogy) be­cause at the end of the day, you have full con­trol of your ac­tions and not your

gad­get. DO YOU HAVE A PER­SONAL/BUSI­NESS GOAL TO ACHIEVE WITH TECH­NOL­OGY

ATPLAY?

I would love to con­duct an on­line cook­ing class or cre­ate an av­enue to bring to­gether cus­tomers and those who have been con­tin­u­ously sup­port­ing me through­out my ca­reer. We can then share an ac­tiv­ity where both ends can con­nect bet­ter on a

per­sonal level.

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