Food for thought
HOW WELL ADAPTED ARE YOU WITH
TODAY’S DIGITAL LANDSCAPE?
Not as well as I or the people around me would like to be don’t get me wrong. I kind of love the idea of not being pulled
into it so much. I have been around (started my career) since before the start of the tech trend, that’s why I tend to be more cautious when venturing into new things, especially where the Internet is
While information technology has many
advantages (for instance, campaign engagements) since everyone is practically “connected”, some things about going digital scares me still, such as privacy issues. I have many people whom I care about (my grandchildren especially), so I try my best to stay away from being
part of the social media frenzy. Aside from WhatsApp, the only online presence that I have is the Khadijah’s Kitchen social media account, the restaurant that I run.
WOULD YOU AGREE THAT DIGITAL TECHNOLOGY HAS HELPED INCREASE YOUR BUSINESS PRODUCTIVITY?
Of course it helps in some way. I am not entirely opposed to technology because I can reach out to a wider range of customers and share promotional updates in a more cost-savvy manner. The online ratings also help put the eyeball on Khadijah’s Kitchen. A good review is definitely a great way to motivate the staff. That said, being online also allows you to become more vulnerable to negative comments. That is why you have to always be prepared, especially as a business owner. The moment you retaliate in a harsh way, that’s the end of you since social media
is in fact one of the best tools for measuring consumer engagement. IS THERE A SOCIAL MEDIA HABIT
THAT YOU FIND BIZARRE? People trying their best to get Instaworthy photos or should I say ‘flatlays’ of their food. Many of my customers do it and it’s always entertaining to watch. I am
still trying to wrap my head around the whole practice because I personally don’t
understand it. WHAT IS YOUR BIGGEST DIGITAL PET
That’s when people come up to me and rant about the latest viral news. Most of the time, the story is upsetting and if I’m ever caught in such situation, my day is spoilt because it makes me feel helpless. I mean, we already get enough upsetting
updates from conventional channels. WHAT QUALITY DO YOU THINK IS
LACKING IN DIGITAL USERS?
I won’t say intellect because if you think about it, avid users who make full use of the technology are already smart. Otherwise, the technological advancements that we see today would not have existed. However, that doesn’t stop them from being ignorant. Balancing the good and the bad is crucial because technology in the wrong hands has the power to disrupt the truth. I have always maintained a moderate approach to it (technology) because at the end of the day, you have full control of your actions and not your
gadget. DO YOU HAVE A PERSONAL/BUSINESS GOAL TO ACHIEVE WITH TECHNOLOGY
I would love to conduct an online cooking class or create an avenue to bring together customers and those who have been continuously supporting me throughout my career. We can then share an activity where both ends can connect better on a