Qatar Air­ways to spon­sor 2 World Cup tour­na­ments

New Straits Times - - Business -

DOHA: Qatar Air­ways Ltd signed an agree­ment with FIFA to spon­sor two World Cup tour­na­ments un­til 2022, fill­ing a spot left va­cant by ri­val Emi­rates when it quit its spon­sor­ship fol­low­ing cor­rup­tion al­le­ga­tions at soc­cer’s global gov­ern­ing body.

The state-owned car­rier would be­come FIFA’s of­fi­cial part­ner and air­line for the 2018 World Cup in Rus­sia and 2022 World Cup in Qatar, where the Per­sian Gulf coun­try will host the most­watched event in global sports for the first time in the re­gion, it said in a state­ment.

The deal pro­vides Qatar Air­ways with mar­ket­ing and brand­ing rights at the events, with an ex­pected au­di­ence of more than two bil­lion peo­ple per tour­na­ment.

The air­line de­clined to dis­close the value of the deal, which also cov­ers this year’s Con­fed­er­a­tions Cup, a warm-up event.

Dubai-based Emi­rates’s con­tract be­gan in 2006 and con­cluded in 2014, with the air­line de­clin­ing to re­new it af­ter FIFA faced cor­rup­tion al­le­ga­tions linked to the World Cup. Bloomberg

Newspapers in English

Newspapers from Malaysia

© PressReader. All rights reserved.