Qatar Airways to sponsor 2 World Cup tournaments
DOHA: Qatar Airways Ltd signed an agreement with FIFA to sponsor two World Cup tournaments until 2022, filling a spot left vacant by rival Emirates when it quit its sponsorship following corruption allegations at soccer’s global governing body.
The state-owned carrier would become FIFA’s official partner and airline for the 2018 World Cup in Russia and 2022 World Cup in Qatar, where the Persian Gulf country will host the mostwatched event in global sports for the first time in the region, it said in a statement.
The deal provides Qatar Airways with marketing and branding rights at the events, with an expected audience of more than two billion people per tournament.
The airline declined to disclose the value of the deal, which also covers this year’s Confederations Cup, a warm-up event.
Dubai-based Emirates’s contract began in 2006 and concluded in 2014, with the airline declining to renew it after FIFA faced corruption allegations linked to the World Cup. Bloomberg