MPB will have an edge in reach­ing out to younger au­di­ence, says ex­pert

New Straits Times - - News -


THE ac­qui­si­tion of REV Asia Hold­ings Sdn Bhd by Me­dia Prima Bhd (MPB), Malaysia’s largest in­te­grated me­dia group, will put pres­sure on other me­dia groups in Malaysia to restrategise in mov­ing forward dig­i­tally.

Malaysian Dig­i­tal As­so­ci­a­tion pres­i­dent Serm Teck Choon said the deal would give MPB an edge in reach­ing out to younger au­di­ences through REV Asia’s con­tent.

“While MPB is strong in tra­di­tional me­dia such as tele­vi­sion and news­pa­pers, reach­ing out to older au­di­ence, this deal will give MPB an ad­van­tage in reach­ing out to younger au­di­ence via REV Asia’s prod­ucts, giving the group the right mix of var­i­ous au­di­ence seg­ments.

“This ac­qui­si­tion will en­able MPB to have a dig­i­tal port­fo­lio with strong prod­ucts in var­i­ous lan­guages.”

Echo­ing Serm, Cadreon Malaysia gen­eral man­ager Ken­neth Wong said the com­bi­na­tion of tal­ented teams and dig­i­tal as­sets from the ac­qui­si­tion would bring new ex­cite­ment to the Malaysian dig­i­tal and me­dia in­dus­try as both busi­nesses were highly com­ple­men­tary.

He said Malaysian read­ers were al­ways on the look­out for lo­cal con­tent on the In­ter­net.

The ac­qui­si­tion by MPB will see the group’s dig­i­tal plat­form au­di­ence reach in­creas­ing to 10.4 mil­lion (five mil­lion pre-ac­qui­si­tion), thus firmly es­tab­lish­ing MPB as the largest Malaysian dig­i­tal me­dia com­pany and third over­all in Malaysia af­ter Google (15.7 mil­lion) and Face­book (14.1 mil­lion).

Serm Teck Choon

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