‘MEDIA GROUPS WILL HAVE TO RESTRATEGISE’
MPB will have an edge in reaching out to younger audience, says expert
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THE acquisition of REV Asia Holdings Sdn Bhd by Media Prima Bhd (MPB), Malaysia’s largest integrated media group, will put pressure on other media groups in Malaysia to restrategise in moving forward digitally.
Malaysian Digital Association president Serm Teck Choon said the deal would give MPB an edge in reaching out to younger audiences through REV Asia’s content.
“While MPB is strong in traditional media such as television and newspapers, reaching out to older audience, this deal will give MPB an advantage in reaching out to younger audience via REV Asia’s products, giving the group the right mix of various audience segments.
“This acquisition will enable MPB to have a digital portfolio with strong products in various languages.”
Echoing Serm, Cadreon Malaysia general manager Kenneth Wong said the combination of talented teams and digital assets from the acquisition would bring new excitement to the Malaysian digital and media industry as both businesses were highly complementary.
He said Malaysian readers were always on the lookout for local content on the Internet.
The acquisition by MPB will see the group’s digital platform audience reach increasing to 10.4 million (five million pre-acquisition), thus firmly establishing MPB as the largest Malaysian digital media company and third overall in Malaysia after Google (15.7 million) and Facebook (14.1 million).
Serm Teck Choon