‘Tele­vi­sion Net­works’ arm im­presses judges at World Me­dia Fes­ti­val in Ger­many

New Straits Times - - Front Page - FAREZZA HANUM RASHID KUALA LUMPUR

ME­DIA Prima Tele­vi­sion Net­works (MPTN) bagged top awards at the World Me­dia Fes­ti­val in Ham­burg, Ger­many, on May 10.

It won three in­ter­me­dia-globe Gold awards for its “#can­tiknyaMalaysia Promo” for the Doc­u­men­taries cat­e­gory.

In con­junc­tion with last year’s Merdeka Day, a promo was crafted for a so­cial me­dia con­test, in which the best pho­tos of Malaysia with the best cap­tions were se­lected as win­ners.

Its “Happy Deep­avali Promo” also won a Gold award in the Doc­u­men­taries cat­e­gory, while its “Tabung Ber­samamu” doc­u­men­tary won Gold in the News cat­e­gory.

MPTN also won three Sil­ver awards.

The first was for the Sales Pro­mo­tions (Events) cat­e­gory with its “Anugerah Juara Lagu 31” event, which is Malaysia’s largest an­nual mu­sic com­pe­ti­tion, or­gan­ised by TV3.

For the Sales Pro­mo­tion (Sta­tion I.D., Trail­ers) cat­e­gory, MPTN took home Sil­ver for “Jom Sing­gah”, a 30-minute pro­gramme on TV3, fea­tur­ing the lat­est prod­ucts in the mar­ket.

Lastly, it won Sil­ver in the Web (Vi­rals) cat­e­gory with “Par­odi Anugerah Melodi”.

It is a par­ody dig­i­tal con­tent tar­geted at mil­len­nial and younger view­ers to gen­er­ate aware­ness about “Anugerah Melodi”, a local awards en­ter­tain­ment show.

This year, the com­pe­ti­tion at­tracted en­tries from more than 32 coun­tries in­clud­ing Sin­ga­pore, Qatar, Ja­pan, Ger­many, United King­dom, Aus­tralia and the United States.

MPTN chief ex­ec­u­tive of­fi­cer Datuk Ka­mal Khalid said the awards were a tes­ta­ment to the hard work and ded­i­ca­tion of MPTN staff.

“Es­pe­cially the Cre­ative Ser­vices Depart­ment, Client Ser­vice Group and Con­sumer Com­mu­ni­ca­tions Group, which con­tin­u­ously push the lim­its of their cre­ativ­ity,” he said in a state­ment.

(From left) Dig­i­tal Com­mu­ni­ca­tions pro­ducer Muhd Thalha Radin Is­mail, Cre­ative Op­er­a­tions and In­te­gra­tion chief Abd Ghafor Ade­nan and Cre­ative codi­rec­tor Hasni Yu­soff with their awards at the fest in Ham­burg, Ger­many, last week.

Datuk Ka­mal Khalid

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