Be­hold the beauty of Perak

TNB’s cy­cling ex­pe­di­tion has boosted state as tourist des­ti­na­tion

New Straits Times - - News -

NURADZIMMAH DAIM LUMUT news@nst.com.my

RE­MAIN­ING true to its cause, the re­cent Janamanjung Fel­low­ship Ride (JMFR) or­gan­ised by Te­naga Na­sional Bhd (TNB) has helped to boost tourism and eco­nomic ac­tiv­i­ties in Perak, with an es­ti­mated rev­enue of RM4 mil­lion gen­er­ated from spillover events.

TNB Janamanjung Sdn Bhd (TNBJ) man­ag­ing di­rec­tor Datuk Sham­sul Ah­mad said the cy­cling ex­pe­di­tion aimed to pro­mote tourist at­trac­tions along the way, be­sides in­cul­cat­ing a healthy life­style among Malaysians.

“The es­ti­mated rev­enue is based on an av­er­age spend­ing of RM600 per vis­i­tor on ac­com­mo­da­tion and food.

“So, it has pos­i­tive im­pact on the lo­cal econ­omy. It is also part of our cor­po­rate so­cial re­spon­si­bil­ity to or­gan­ise the event. This is our way of giv­ing back to the com­mu­nity in terms of cre­at­ing in­come for the lo­cal peo­ple.

“Above all, we are happy to play our part in pro­mot­ing JMFR as one of the ac­tiv­i­ties in con­junc­tion with Visit Perak 2017. The event has been in the state’s tourism cal­en­dar since 2015.

“It is a non-com­pet­i­tive event, and serves as a plat­form for par­tic­i­pants to gather and net­work with fel­low cy­clists.”

Mean­while, Pasir Pan­jang as­sem­bly­man Datuk Rashidi Ibrahim hoped that the event would be or­gan­ised on a larger scale for many years to come.

“We are look­ing at im­prov­ing the in­fra­struc­ture at the event’s lo­ca­tion, in­clud­ing up­grad­ing the roads and build­ing a telecom­mu­ni­ca­tions tower near Teluk Batik for the com­fort of vis­i­tors,” he said at the clos­ing cer­e­mony.

Ear­lier, about 1,200 cy­clists were flagged off from Teluk Batik park.

The ride took them through Lumut, Pan­tai Remis, Beruas and Ayer Tawar.

The event also raised do­na­tions and a sum of RM2,000 each was col­lected for De­wan Bakar Bata, De­wan Kam­pung Matang Acheh and Surau Alirsya­diah Kam­pung Matang Acheh.

Present was state Tourism, Arts, Cul­ture, Mul­ti­me­dia and Com­mu­ni­ca­tions Com­mit­tee chair­man Datuk Nolee Ashilin Mo­hammed Radzi. Perak had tar­geted to raise RM2 bil­lion from tourism rev­enue through­out Visit Perak 2017.

PIX BY EFFENDY RASHID

State Tourism, Arts, Cul­ture, Mul­ti­me­dia and Com­mu­ni­ca­tions Com­mit­tee chair­man Datuk Nolee Ashilin Mo­hammed Radzi flag­ging off the TNB Janamanjung Fel­low­ship Ride in Teluk Batik, Lumut, re­cently .

Par­tic­i­pants re­ceiv­ing a sou­venir af­ter fin­ish­ing their routes.

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