NSTP MOVES ONE STEP AHEAD
Group holds session for vendors, agents to discuss business plan
WITH the strong growth of digital media in Malaysia, the New Straits Times Press (M) Bhd has taken another step ahead by getting vendors and agents to get more subscriptions for its digital offerings, FullAMark and epaper.
Yesterday, the NSTP Newspaper Sales and Distribution Department held a session with its vendors and agents to deliberate the company’s business partnership plan for this year.
Its general manager, Sanusi Abdul Yusoh, said the objective was to diversify a new revenue source for the company, as there had been some concerns raised by vendors and agents over the decline of the print industry.
Sanusi said some of the vendors had faced issues selling newspapers to consumers, retailers and offices.
“Therefore, we are here today (yesterday) because we want them to also have an equal opportunity to generate profits. These vendors and agents are the ones who encounter the day-to-day problems.
“It is about time that they are exposed to the digital media. Hence, we have organised this retail digital roadshow nationwide. The roadshow started last month and we have covered more than 10 states in Peninsular Malaysia.
“The sessions will end this Friday (tomorrow) in Sabah and Sarawak,” he said at the presentation of the business plan.
Meanwhile, the department’s head of sales, Alfian Alias, said based on the Audit Bureau Circulations Malaysia (ABCM) figures, the circulation of newspapers of all languages had been on the decline since 2012.
“In Malaysia, the digital media industry began to rise in 2012. The digital media industry started with 8,244 subscribers for epapers, and the number has increased to 196,000 subscribers last year.”
Alfian said the company hoped to attract at least 400 vendors and agents to be distributors of FullAMark and its epaper.
“This digital products will be introduced in the form of ‘prepaid card’, which will be distributed to all retailers.
“We believe FullAMark has the potential to generate more subscribers because it can be accessed via various devices,” he said.
Shaik Nainar Zainal Abidin, one of the participants who attended the session, said he believed the introduction of digital products would help vendors and agents in the long run.
“FullAMark has a high potential to attract subscribers, but I am unsure about the epaper just yet.”
Sanusi Abdul Yusoh