NSTP MOVES ONE STEP AHEAD

Group holds ses­sion for ven­dors, agents to dis­cuss busi­ness plan

New Straits Times - - News - C. PREMANANTHINI AND MARDHIAH KHUSAIRI KUALA LUMPUR news@nst.com.my

WITH the strong growth of dig­i­tal media in Malaysia, the New Straits Times Press (M) Bhd has taken an­other step ahead by get­ting ven­dors and agents to get more sub­scrip­tions for its dig­i­tal of­fer­ings, Ful­lAMark and epa­per.

Yes­ter­day, the NSTP News­pa­per Sales and Dis­tri­bu­tion Depart­ment held a ses­sion with its ven­dors and agents to de­lib­er­ate the com­pany’s busi­ness part­ner­ship plan for this year.

Its gen­eral man­ager, Sanusi Ab­dul Yu­soh, said the ob­jec­tive was to di­ver­sify a new rev­enue source for the com­pany, as there had been some con­cerns raised by ven­dors and agents over the de­cline of the print in­dus­try.

Sanusi said some of the ven­dors had faced is­sues sell­ing news­pa­pers to con­sumers, re­tail­ers and of­fices.

“There­fore, we are here to­day (yes­ter­day) be­cause we want them to also have an equal op­por­tu­nity to gen­er­ate prof­its. These ven­dors and agents are the ones who en­counter the day-to-day prob­lems.

“It is about time that they are ex­posed to the dig­i­tal media. Hence, we have or­gan­ised this re­tail dig­i­tal road­show na­tion­wide. The road­show started last month and we have cov­ered more than 10 states in Penin­su­lar Malaysia.

“The ses­sions will end this Fri­day (to­mor­row) in Sabah and Sarawak,” he said at the pre­sen­ta­tion of the busi­ness plan.

Mean­while, the depart­ment’s head of sales, Al­fian Alias, said based on the Au­dit Bu­reau Cir­cu­la­tions Malaysia (ABCM) fig­ures, the cir­cu­la­tion of news­pa­pers of all lan­guages had been on the de­cline since 2012.

“In Malaysia, the dig­i­tal media in­dus­try be­gan to rise in 2012. The dig­i­tal media in­dus­try started with 8,244 sub­scribers for epa­pers, and the num­ber has in­creased to 196,000 sub­scribers last year.”

Al­fian said the com­pany hoped to at­tract at least 400 ven­dors and agents to be dis­trib­u­tors of Ful­lAMark and its epa­per.

“This dig­i­tal prod­ucts will be in­tro­duced in the form of ‘pre­paid card’, which will be dis­trib­uted to all re­tail­ers.

“We be­lieve Ful­lAMark has the po­ten­tial to gen­er­ate more sub­scribers be­cause it can be ac­cessed via var­i­ous de­vices,” he said.

Shaik Nainar Zainal Abidin, one of the par­tic­i­pants who at­tended the ses­sion, said he be­lieved the in­tro­duc­tion of dig­i­tal prod­ucts would help ven­dors and agents in the long run.

“Ful­lAMark has a high po­ten­tial to at­tract sub­scribers, but I am un­sure about the epa­per just yet.”

Sanusi Ab­dul Yu­soh

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