GO AUTO EX­PANDS INTO BATAM

Haval dis­trib­u­tor ex­pects to hit 400 unit sales af­ter se­cur­ing book­ings for 100 units

New Straits Times - - Business -

ZARINA ZAKARIAH

KUALA LUMPUR bt@me­di­aprima.com,my

GO Au­to­mo­bile Man­u­fac­tur­ing (Go Auto) has ex­panded into Batam, Indonesia, with the launch of its lat­est edi­tion Haval H1, H2 and H8.

Go Auto, which is the sole dis­trib­u­tor for Haval ve­hi­cles in Malaysia, is ag­gres­sively ex­pand­ing into the In­done­sian mar­ket in an ef­fort to make Malaysia a Haval sports util­ity ve­hi­cle as­sem­bling hub with en­ergy-ef­fi­cient ve­hi­cles sta­tus for the Asean mar­ket.

“We have re­ceived al­most 100 units of book­ings for Batam and we are op­ti­mistic the num­ber will in­crease af­ter the of­fi­cial launch. Our tar­get for this year in Batam is 400 units.

“Other than Cam­bo­dia, Brunei and Batam, Go Auto is plan­ning to en­ter sev­eral Asean coun­tries, in­clud­ing Viet­nam, the Philip­pines and Myan­mar be­tween this year and next year.

“We also have de­mands from Sin­ga­pore, which we think is fas­ci­nat­ing. It’s not due to mar­ket value, but more on the brand it­self. Haval’s ar­rival in Sin­ga­pore will be a bench­mark for the brand in Asean,” said Go Auto chief ex­ec­u­tive of­fi­cer Ah­mad Azam Su­laiman.

Batam is the lat­est mar­ket in Asean for Go Auto af­ter it suc­cess­fully mar­keted the brand in Cam­bo­dia and Brunei.

Haval is an ab­bre­vi­a­tion for “Have All”. The brand not only of­fers ve­hi­cles at an af­ford­able price but is also built with the lat­est tech­nol­ogy.

(From left) Go Auto chief ex­ec­u­tive of­fi­cer Ah­mad Azam Su­laiman, PT Mak­mur An­dalan Indonesia di­rec­tor Sudry Aliyanto, PT Nusa Jaya Mo­bilindo di­rec­tor Acun and Kota Batam in­dus­trial and trad­ing depart­ment chief Zare­fri­adi af­ter the launch of Haval mod­els in Batam, Indonesia, re­cently.

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