Dairy Champ gets Paralympians aboard as brand ambassadors

KUALA LUMPUR: After the unprecedented success of its “Mesti-lah” campaign with icons Datuk David Arumugam of the Alleycats and Datuk Seri Hasmiza Othman, known as Datuk Seri Vida, Dairy Champ is back with a bang with another surprise for Malaysians.

The nation’s favourite brand for condensed and evaporated creamer is the first to appoint two national treasures as its new ambassadors.

Gold medallists paralympians Mohamad Ridzuan Mohamad Puzi (100m sprint T36) and Muhammad Ziyad Zolkefli (Shot Put) join the ranks of David and Vida as Dairy Champs’ brand ambassadors.

Ridzuan and Ziyad will be immortalised in Dairy Champ’s unique campaign visuals, similar to its earlier trend-setting advertisements.

Not only are the athletes true sport champions, but their champion spirit coincides seamlessly with the brand’s creative motto, “Dairy Champ, Mesti-Lah”.

In his shot, Ridzuan is shown making a champion cup of teh tarik with the frothy goodness of Dairy Champ Tarik Lebih Buih Sweetened Creamer, which is expressed by David.

Meanwhile, Muhammad is shown making a champion bowl of ais kacang with the crowning smoothness of Dairy Champ Evaporated Creamer, which is expressed by Vida.

“Just like any other Malaysian, we are energised by the achievements of Ridzuan and Muhammad.

“They are inspiring and resilient people who have successfully redefined the art of winning, seamlessly blending with the brand ethos and synergies that Dairy Champ stands for,” said Etika Sdn Bhd marketing vicepresident Santharuban T. Sundaram.

He said the company believed the two champions could have a greater impact on Malaysians.

“We believe in pushing boundaries. We are proud to be the first condensed/evaporated creamer brand to appoint the paralympians as ambassadors.

“Despite going through many challenges, their perseverance and hard work has brought them to where they are today,” he said.

The public will see more of the campaign, which includes instore branding, out-of-home advertising, print, digital, TV and more.

For more information, visit http://www.etikaholdings.com/ourbrands #DairyChamp