Dairy Champ gets Par­a­lympians aboard as brand am­bas­sadors

New Straits Times - - News -

KUALA LUMPUR: Af­ter the un­prece­dented suc­cess of its “Mesti-lah” cam­paign with icons Datuk David Aru­mugam of the Al­l­ey­cats and Datuk Seri Has­miza Oth­man, known as Datuk Seri Vida, Dairy Champ is back with a bang with an­other sur­prise for Malaysians.

The na­tion’s favourite brand for con­densed and evap­o­rated creamer is the first to ap­point two na­tional trea­sures as its new am­bas­sadors.

Gold medal­lists par­a­lympians Mo­hamad Ridzuan Mo­hamad Puzi (100m sprint T36) and Muham­mad Ziyad Zolke­fli (Shot Put) join the ranks of David and Vida as Dairy Champs’ brand am­bas­sadors.

Ridzuan and Ziyad will be im­mor­talised in Dairy Champ’s unique cam­paign vi­su­als, sim­i­lar to its ear­lier trend-set­ting ad­ver­tise­ments.

Not only are the ath­letes true sport cham­pi­ons, but their cham­pion spirit co­in­cides seam­lessly with the brand’s cre­ative motto, “Dairy Champ, Mesti-Lah”.

In his shot, Ridzuan is shown mak­ing a cham­pion cup of teh tarik with the frothy goodness of Dairy Champ Tarik Le­bih Buih Sweet­ened Creamer, which is ex­pressed by David.

Mean­while, Muham­mad is shown mak­ing a cham­pion bowl of ais ka­cang with the crown­ing smooth­ness of Dairy Champ Evap­o­rated Creamer, which is ex­pressed by Vida.

“Just like any other Malaysian, we are en­er­gised by the achieve­ments of Ridzuan and Muham­mad.

“They are in­spir­ing and re­silient peo­ple who have suc­cess­fully rede­fined the art of win­ning, seam­lessly blend­ing with the brand ethos and syn­er­gies that Dairy Champ stands for,” said Etika Sdn Bhd mar­ket­ing vi­cepres­i­dent San­tharuban T. Sun­daram.

He said the com­pany be­lieved the two cham­pi­ons could have a greater im­pact on Malaysians.

“We be­lieve in push­ing bound­aries. We are proud to be the first con­densed/evap­o­rated creamer brand to ap­point the par­a­lympians as am­bas­sadors.

“De­spite go­ing through many chal­lenges, their per­se­ver­ance and hard work has brought them to where they are to­day,” he said.

The pub­lic will see more of the cam­paign, which in­cludes in­store brand­ing, out-of-home ad­ver­tis­ing, print, dig­i­tal, TV and more.

For more in­for­ma­tion, visit http://www.etika­hold­ings.com/our­brands #DairyChamp

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