Aim­ing for the stars

New Straits Times - - Bots -

Has­nul (left) and Walid (third from left) with the Ho­gie mas­cot and Lil Crit­ter Work­shop crew.

Walid, who has been in the in­dus­try for more than 20 years, says the 52-episode 11-minute show is ex­pected to be com­pleted by end of this month, af­ter 17 months of pro­duc­tion.

Be­fore the Net­flix deal, Ho­gie The Globe­hop­per won the Best Plan­ning Award at the Seoul Pro­mo­tional Plan (SPP) 2015 Project Com­pe­ti­tion in 2015.

Lil Crit­ter Work­shop has also presold Ho­gie The Globe­hop­per to mul­ti­ple broad­cast­ers in­clud­ing Dis­cov­ery Kids MENA and Net­flix via its dis­trib­u­tor Imira En­ter­tain­ment, which han­dles world­wide rights.

Sergi Reitg, CEO of Imira En­ter­tain­ment says: “Ho­gie is one of those rare gems. We im­me­di­ately saw its huge po­ten­tial with solid sto­ry­lines and fan­tas­tic pro­duc­tion values mak­ing it very at­trac­tive for broad­cast­ers. In a very short time, we have se­cured great dis­tri­bu­tion with lead­ing global SVOD plat­forms, and we look for­ward to con­tinue tak­ing Ho­gie into homes world­wide, and to col­lab­o­rat­ing with Lil Crit­ters and its qual­ity pro­duc­tions.”

“It’s a fan­tas­tic start for the series. We look for­ward to com­plet­ing the series and watch Ho­gie travel across the globe,” Walid says.

Lil Crit­ter Work­shop had also won an award at the MSC Malaysia In­tel­lec­tual Prop­erty Cre­ators Chal­lenge (IPCC) 2014 for its an­i­ma­tion piece ti­tled Out­law Dark.

HUGE PO­TEN­TIAL

Malaysia is no stranger in the global cre­ative con­tent in­dus­try.

MDEC Cre­ative Con­tent and Te­cholo­gies Di­vi­sion di­rec­tor Has­nul Hadi Sam­sudin says the cre­ative con­tent ex­port from the coun­try to­talled RM1.1 bil­lion from 2013 to 2015 with a 40 per cent growth year on year.

“Last year, we recorded RM1.17 bil­lion of the to­tal ex­port sales,” he says.

Has­nul says MDEC is al­ways on the move to push the lo­cal cre­ative con­tent in­dus­try through var­i­ous ini­tia­tives.

Cur­rently, there are about 400 cre­ative con­tent in­dus­try play­ers in Malaysia, and 100 of them are in the an­i­ma­tion space.

Among the ini­tia­tives is the estab­lish­ment of the Cre­ative Con­tent Cen­tre (MAC3) in Cy­ber­jaya to nur­ture com­pa­nies pur­su­ing this in­dus­try.

“At the MAC3, we hold work­shops to help par­tic­i­pants and com­pa­nies learn about the in­dus­try, and present their ideas at the IP Cre­ators Chal­lenge (IPCC),” he says.

“We want them to learn and we are also re­gion­al­is­ing a pro­gramme called Cre­ative, from Au­gust 9-12, to be a con­tent fes­ti­val. We want the pub­lic to get in­volved,” adds Has­nul.

The event will have less in­ter­na­tional speak­ers and more lo­cal ones so that the ideas shared will be more rel­e­vant to the par­tic­i­pants, says Has­nul, hop­ing that ini­tia­tives like these would help boost the lo­cal an­i­ma­tion in­dus­try fur­ther.

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