RIP-ROAR­ING SUC­CESS

Over 1,200 cy­clists from 16 coun­tries turn up for in­au­gu­ral race

New Straits Times - - Front Page - SHAH ALAM

MORE than 1,200 cy­clists, fam­i­lies in tow, de­scend on Shah Alam for the in­au­gu­ral ac­tion-packed C-Cy­cle Chal­lenge.

MORE than 1,200 cy­clists took part in the

New Straits Times

and Eco World’s in­au­gu­ral C-Cy­cle Chal­lenge yes­ter­day.

Split into two cat­e­gories — the 160km Cen­tury Ride and the 35km Fun Ride — lo­cal and in­ter­na­tional cy­clists were flagged off from the Eco Grandeur sales gallery in Bandar Puncak Alam here by New Straits Times Press (M) Bhd chief ex­ec­u­tive of­fi­cer Datuk Ab­dul Jalil Hamid and Eco World Foun­da­tion chair­man Tan Sri Lee Lam Thye.

With them were NST group edi­tor Yushaimi Ya­haya and Eco World De­vel­op­ment Group Bhd pres­i­dent and chief ex­ec­u­tive of­fi­cer Datuk Chang Khim Wah.

NST or­gan­ised the event in part­ner­ship with Eco World. Spon­sors in­cluded Volk­swa­gen Malaysia, Bank Rakyat, Etika Sdn Bhd (the man­u­fac­turer of Re­vive en­ergy drink), GCH Re­tail (Malaysia) Sdn Bhd, Ci­clista Sdn Bhd and Jiwa Basikal.

There were four cat­e­gories un­der the 160km Cen­tury Ride — Men’s Open (18 to 35 years old), Women’s Open (15 years and above), Se­nior Men’s Open (36 years and above) and Team Open (open chal­lenge with a min­i­mum of five cy­clists).

Par­tic­i­pants of the Cen­tury Ride ped­alled through Puncak Alam-Sim­pang Tiga Jeram to Kuala Se­lan­gor-Batu Arang and back.

Those in the 35km Fun Ride fol­lowed a loop from the Eco Grandeur sales gallery to Ka­par, Univer­siti Te­knologi Mara in Puncak Alam and back.

There was also a car­ni­val fea­tur­ing NST sales booths, a pop­corn stand and food trucks.

Jalil said the re­sponse was en­cour­ag­ing and had gone be­yond their tar­get, es­pe­cially to have par­tic­i­pants from 16 coun­tries, in­clud­ing teams that flew in from Sin­ga­pore and Thai­land.

“This has given us more rea­sons to con­tinue the event next year and in the fu­ture. I hope we can do it with Eco World and other part­ners as well as spon­sors in a big­ger and bet­ter way.

“C-Cy­cle Chal­lenge is also a way for NST to reach out to its read­ers and be closer to them.

“Be­sides be­ing a news­pa­per and putting up our sto­ries on­line, we want to en­gage our read­ers in a more mean­ing­ful way by hav­ing ground ac­ti­va­tion such as this event. It helps us to have a bet­ter rap­port with our read­ers and gather feed­back on what they want.

“This is also a way to foster fam­ily re­la­tion­ships where on a Sun­day morn­ing, par­ents bring their chil­dren to par­tic­i­pate in the event. This is also a plat­form to foster unity, in­te­gra­tion and pro­mote healthy liv­ing.”

Lee said Eco World had agreed to or­gan­ise the event an­nu­ally with the NST.

He said the C-Cy­cle Chal­lenge would not only be re­mem­bered as a cy­cling event, but also one that pro­moted unity among Malaysians.

C-Cy­cle chal­lengers rid­ing along Jalan Bukit Rotan in Se­lan­gor yes­ter­day.

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