Tereng­ganu to pro­mote frozen nasi da­gang packs in Aus­tralia

New Straits Times - - News -

KUALA TERENG­GANU: Sarawak is fa­mous for mee kolok and Johor for its tra­di­tional laksa, while Pe­nang has pasem­bor.

Like­wise, tra­di­tional nasi da­gang and keropok lekor are syn­ony­mous with Tereng­ganu.

Both of these have gone Down Un­der fol­low­ing their mar­ket­ing in the United King­dom.

Tereng­ganu Men­teri Be­sar Datuk Seri Ah­mad Razif Ab­dul Rah­man said ef­forts were un­der­way to pro­mote nasi da­gang and keropok lekor in frozen forms in Mel­bourne and Perth in Aus­tralia.

State-owned T-Kitchen, a sub­sidiary of Tereng­ganu In­cor­po­rated Sdn Bhd, has be­gun dis­tribut­ing the frozen packs in Aus­tralia.

“Fol­low­ing our dis­tri­bu­tion in Lon­don and Europe via TI’s fast­food chain Chicken Cot­tage restau­rant, we are work­ing with fast-food packer Brahim’s to push T-Kitchen’s prod­ucts glob­ally.

“We hope to pen­e­trate the in­ter­na­tional mar­ket to­wards the mid­dle of next year as our prod­ucts are ha­lal,” said Razif, who vis­ited Aus­tralia re­cently.

T-Kitchen has signed a mem­o­ran­dum of un­der­stand­ing be­tween T-Kitchen and a dis­trib­u­tor in Perth and ex­pects to sell 1,000 frozen nasi da­gang packs a month.

The tar­get is 30,000 packs in Aus­tralia once T-Kitchen’s fac­tory in Chen­der­ing, Kuala Tereng­ganu, is up­graded to meet the ris­ing de­mand.

Like the UK, Aus­tralia has a large Malaysian stu­dent pop­u­la­tion along with busi­ness­men and work­ers.

Tereng­ganu Tourism di­rec­tor Tun Ah­mad Faisal Tun Razak said the agency would en­gage Malaysian stu­dents to mar­ket the dishes.

“The stu­dents can be our mar­ket­ing am­bas­sadors by also pro­mot­ing tourism spots in Tereng­ganu and Malaysia.

“For in­stance, just by men­tion­ing Tereng­ganu, many will re­late it to nasi da­gang and keropok lekor,” said Faisal, re­fer­ring to the “Visit Beau­ti­ful Tereng­ganu 2017” cam­paign.

He said T-Kitchen would make the frozen food pack­ag­ing more at­trac­tive to boost sales.

“We not only want the packed food to look de­li­cious but also re­tain its qual­ity and orig­i­nal­ity.

“We are also look­ing at ex­port­ing other dishes,” said Faisal.


Tereng­ganu Men­teri Be­sar Datuk Seri Ah­mad Razif Ab­dul Rah­man (left) hand­ing out frozen nasi da­gang pack­ets to Malaysian en­trepreneurs in Perth, Aus­tralia, re­cently.

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