KFC expects ‘Keju 3 Rasa’ to spice up overall sales
KUALA LUMPUR: KFC Holdings (M) Bhd expects its latest product, the “Keju 3 Rasa”, to contribute about 15 per cent to overall sales.
QSR Brands (M) Holdings Sdn Bhd chief executive officer Merrill Pereyra said the three-flavoured spicy and tangy cheese sauce, to top KFC’s signature Hot and Spicy Chicken, will be available for six weeks beginning May 18.
“We expect to receive great response during the limited period, and this would help boost overall sales,” he told reporters at the “Keju 3 Rasa” launch, here, recently.
Pereyra said the unique cheese would be available with set combo meals of two or five pieces of chicken priced at RM13.50 and RM32.50, respectively.
The two-piece combo comes with two pieces of Hot and Spicy chicken, two Spicy Tangy Cheezy sauce, coleslaw, choice of Colonel Rice or whipped potato and the new Sjora Strawberry Kiwi drink.
Meanwhile, the five-piece combo offers five pieces of Hot and Spicy chicken and five Spicy Tangy Cheezy sauce with a special side of Loaded Potato Bowl and two Sjora Strawberry Kiwi drinks.
QSR Brands, which currently holds a franchisee of over 750 KFC restaurants in Malaysia, Singapore, Brunei and Cambodia, is also the operator of Pizza Hut in Malaysia (370 outlets) and Singapore (75 outlets). Bernama
QSR Brands (M) Holdings Bhd chief executive officer Merrill Pereyra (left) and Bhd general manager Sharifah Musainah Syed Alwi at the KFC Keju 3 Rasa launch in Kuala Lumpur recently.